How to level-up from traffic < 1000 users @ month?

Denis
Tourist
11 0 1

Hi all,

I'd love some feedback on our site at bisbiz.com - sales are low as are visitors (<1000 @ month).  I have HotJar, Google Analytics in play, and somehow the organic search relevance & traffic doesn't see to be working).   I'm trying to refine beyond the flawed "if you build it they will come" mentality and would love any open and honest feedback or thoughts or things I may have missed.

Regards,
Denis

Replies 31 (31)
Rahul_Ranjan
Shopify Partner
42 0 8

Hi Denis, 

I reviewed your store. I think you need to improve your Website's (bisbiz.com) speed. After 3 minutes the product's pictures are still loading. That's a huge TURN OFF for any buyer.

As for getting traffic to your store, Try reaching out to the Bloggers and Influencers in your niche and offer them your product in exchange for a mention to their audience and a backlink to your store.

Plan a gieaway campaign on Facebook or to an audience of any Blogger in your niche to collect email addresses of people.

Hope these tips will help you.

If you want to learn more about how to execute these techniques, feel free to shoot me an email at rahulr3529@gmail.com.

 

Kunal_Konde
Shopify Partner
12 0 0

Hey Denis,

One of the very first issues that your visitors will face is the extremely low loading speed. I ran a page speed test for your store and the results are poor. There are a few recommendations provided in the results which will be a good starting point for improving this aspect.

Your 'About Us' page could use some work as well. There are quite a few formatting issues which make it difficult to read.

The product descriptions also need to be improved. The formatting of the description isn't consistent across all your products. Furthermore, the product display needs to be improved. Right now, clicking on the product image loads an overlay screen with a slightly enlarged view of the same image, but there is no dynamic magnification like most fashion stores have. Consider adding this feature.

Are you running any Google / Facebook Ads currently to drive traffic to your store? And 1000 visitors/month should also be giving you some sales. Are you not using any remarketing method?

Hit me up at kunal@pushowl.com if you want to talk about Shopify, Ecom, Marketing or pretty much anything under the sun!
Denis
Tourist
11 0 1

Hi Kunal,

Thanks for the feedback and helpful ideas.  Currently, we're not using remarketing.  I'm looking to understand where our products aren't fitting the market or where we're falling short otherwise.  Thanks again!

Best,

Denis

Kunal_Konde
Shopify Partner
12 0 0

Hey Denis,

Can you share some of the insights from Hotjar / Google Analytics? I might be able to offer some recommendations to improve on those areas.

Hit me up at kunal@pushowl.com if you want to talk about Shopify, Ecom, Marketing or pretty much anything under the sun!
rito
Shopify Partner
261 1 48

Hi Denis,

If you're looking for a way to drive quality eCommerce traffic to your store for free, try out the Ads app:

Free Ads Exchange - https://apps.shopify.com/ads

Cheers,

Ryoma

——————————————————————————————————————————————

Increase Converions with Free Trust Seals/Reviews Generation - https://apps.shopify.com/trust

Free Conversion Checkout Timer - https://apps.shopify.com/conversion

Utilize Trust Seals with Reviews Generation to increase your sales conversions - https://apps.shopify.com/trust
Vitalii
Shopify Expert
8 0 4

Hi Denis,

First of all, you need to improve your site's speed. 

I recommend compressing your banner images manually by using a free online tool like https://compressor.io and re-upload them to Shopify. Also, I recommend converting them from PNG to JPG. 

Also, I recommend compressing all your Product and Asset images by Image Optimizer - https://apps.shopify.com/imageoptimizer

Best regards,

Vitalii

Keith_Tidwell
New Member
1 0 1

To be clear, I am not your target market. 🙂

But the first thing I saw was $3500. That alone means you're in a pretty small niche of people who are going to spend that much on a website they may not have heard of before. I think an important aspect will be to establish trust, and for many people about to spend that kind of money that will mean a physical address, or a phone number, or something that makes me feel like I'm not about to get hustled. I see that on your location page, buy maybe it has a home in the page footer, so everything I look at reminds me this is a real place, selling real stuff.

I don't have any advice about traffic, but anything you can do to make visitors feel safer about giving you thousands of dollars will probably help drive sales. I will say the product photos on the bag I cliked through to were good in that regard, showing labels/tags/details that convey it's legit.

Hope some of that helps.

Mike_Ullman
Shopify Partner
31 2 2

From a Shopify Partner & marketing agency with a lot of experience in competitive markets...

Assuming the store is authorized for their merch, I think you're 'big win' is going to be relevant 'longer-tail' and 'lateral' rankings, which can be surprisingly easy to do, convert extremely well, and add cumulative ranking 'juice'.

I've written a (rather long) post with some detail here:

Outranking Amazon and Beating the 'Heavyweights'

Happy to talk with you further if you like as well.

Michael Ullman

Want to boost your traffic, sales, and profits? Analogy Marketing is a Shopify Partner Ecommerce Marketing Agency focused exclusively on boosting traffic, sales, and conversions for Shopify stores through expert CRO, SEO, Social Media, Affiliate Marketing, and Advertising. Ecommerce results; guaranteed. https://AnalogyMarketing.com
kgal1298
Tourist
3 0 4

Hi Denis, 

 

I notice a lot of guys giving recommendations, but I've worked in womens lifestyle space for about 9 years now. I wouldn't worry about the pricing their is a market for high end hand bags, but what I would do is change the photos on the main page. If you search for those brands you can find the original retailer photos I would just use those for now and make sure the photos are consistent. Currently all the photos you use look dark and not inviting and looks like you may have stolen the bags or found them in the back of the closet. For your target market you want a clean site. You can also work on SEO as well I ran you're site through our audit tool and I can tell you it could use a bit of work, though in my experience Shopify isn't the greatest for SEO it does the job. On top of that run google shopping ads for the exact title of the bag. Women looking for designer bags will know what they are looking for. Study Net-A-Porter for a bit and you'll get an idea of how they optimize their site for sales. 

 

I hope this information helps if you need more info feel free to reach out. 

Linz_B
Tourist
10 0 1

Hi!

 

can you take a look at my site and tell me whats going on with my site. I see cutomer do not stay longer than 3 minutes. Also , I have had only 4 sales since I open my etsy shop in may. Its like I'm starting my business over from the ground up. I was making a little over $2000 a week from etsy until my site was permenatly closed without explanation. i am selling the same items with added items to broaded my brand with more items other than my handmade accessories and jewelry. Not sure but I still market the same on instagram and facebook.

Denis
Tourist
11 0 1

Hi Kgal,

Thanks for the feedback.  All of this helps and product photography is definitely where we're looking to improve the site amongst other areas.  Retargeting is somewhere else where we're looking at too.

Thanks again!
Denis

Denis
Tourist
11 0 1

Hi Keith,

Even though you may not be the market, your observations are on point.  Thanks for the help, I'm working on relaying our rigorous authentication process clearer and more often.

Cheers,
Denis

kgal1298
Tourist
3 0 4

Of course and others had a point about influencers. I'd recommend when you are ready look at microinfluencers with high engagements it's what Glossier does and it works great. 

Robert_Toler1
Tourist
6 0 2

Denis - I have started my own shopify website, qualitybreeds.com, which will launch next month. I help many shopifers and small businesses with marketing. Because I've been a creative marketer for the last 15 years I thought I'd reach out and give you some ideas that might help you grow with some basic SEO insight. I'm part of the community now and will help how I can. Hope the short video I made for you helps...

https://drive.google.com/file/d/0Bz_w60aVEs81RHhPcWdkOGZxWVE/view

Make it great!
Robert

Robert Toler Quality Breeds, LLC qualitybreeds.com
Maria_Perez1
Tourist
5 0 1

I have had all those problems , basically all of them are fixed, my visitors increased to 10,000 a month. Well, guess what!  Only one sale! I am on all social media and even hired a SEO . NOW, YOU TELL ME WHAT I AM DOING WRONG. I feel for those that are having problems as well. It is a fury competition out here , the big are eating the little and there is no room for improvement. I have done it all, even change my site from one platform to another. Crazy! mariasilverbutterfly.com. 

kgal1298
Tourist
3 0 4

Careful when hiring SEO's. I worked at a firm that had each person on 30 accounts and it was impossible to get results doing what they did. Cheap pricing is never a good sign in SEO, but sometimes the expensive ones screw you over too. Regardless have you done any competitor analysis to compare? Typically SEO's should be doing that, but you know sometimes people just avoid it. Also, are the 10K a month verified? Usually you'll get 1% converting to a sale, but you'd want to check cart abandonment rates most of you're problems can probably be figured out via Google Analytics analysis. 

Gmall
Tourist
11 0 0

Hi Dennis,

Online Gmall's here. You are not alone buddy. Started this shop june 14 and yet, traffic is not so many as i expect. I do this ecommerce thing as part and past time. but now i came to realize the potentiality is huge! I am a sailior and imagine my store without someone monitoring it on the web? Whenever i am in the mid of the ocean.

I have kit with me doing marketing. I gamble on FB ads hoping to meet the goal! I have  varibodes ads exchange. Google Adwords but in pause mode . google analytic, and more free apps.

Everything is a test right now. i have pop up apps. by the way i dont have niche product yet. can anyone visit my website www.allforoneclickshop.com or onlinegmall.com i need suggestions, comments on this site.

George from Mediterranean sea

Online GMall

Maria_Perez1
Tourist
5 0 1

I loved your website. Looks very high end. Congratulation! If I was you I will not waist money on Ads. Concentrate on the speed of the website, the keywords for the web to and items to be found. Go to Google analytics to see where you ad with your web and Google Insight Speed. Check Pingdom for spee as well. Make sure your web speed is about 2 seconds, Sit and study how the customer will be browsing your web and see if anything needs changes. Get to social networks as well and write blogs. 

I have been on this for a while, hard times every day, no productivity. But I have learned a ton. 

I hope this will help. www.mariasilverbutterfly.com

Robert_Toler1
Tourist
6 0 2

Hey Maria - Noticed your posts and thought I'd look at your site. While I'm a new shopify store owner, I've been a vet in marketing, design and seo for 15 years (roberttoler.com, chemist.agency). I currently help 3 other ecomm owners promote their sites, not to mention dozens of businesses from other industries.

I made a 20 minute video that looks at your site and talks about some ways that you can capitalize on your seo, blog, social, and website better. I didn't do a formal site audit where I'd look at backlinks, competitors and such to find betting opportunities, but it will give you some insight nonetheless.

Watch Video: https://drive.google.com/file/d/0Bz_w60aVEs81OUtaT1VMMENfUjg/view

Some additional thoughts outside of my video...

You need to find a niche to attack... Some solid market research can help determine that. After that, then you start building content, reaching out to influencers, contacting related businesses in the industry to build partnerships and distribution points with (depending on your wholesale/dropship setup)...

For instance... Build a new web page on your site called "wedding jewlery", and add just a couple products that are perfect for weddings (I like highest margin items for this). Add some great content talking about the products naturally, why brides love them, etc. Don't make the content/copy too long but at least 500 words with keywords, and a couple internal links, even external links. Make purchase easy, and finally add an offer if possible.

Next, jump over to facebook, search for keywords related to "wedding" or "wedding jewlery", etc. Find facebook groups to join and start offering great content there, and an occansional "speical group" discount on a featured product for the holidays. After you watch my video, you'll see I say to repupose strong blog posts and social content, so I'd share those with these groups too. Be personal, answer their questions, engage with them organiclly. I would also take a small budget and boost some facebook posts and/or run some micro-targeted paid campaigns. Jump over to instagram and do the same type of thing, as well as industry niche site that aren't social platforms.

Site Citiations are important too! For my new shopify, qualitybreeds.com, I set up a virtual address here not too far from my home. This allows me to get mail like a post box, but even more important give me an actual street address. Now, I can do local SEO work without jepordizing my home address, and go to all site and industry directories to create a profiles and add my information. I'll make sure the branding is there, address, phone, website is the same everywhere. This helps SEO efforts and gets your name out there more. This also gives shoppers more security in my store because I have a post address where they can send things and more. I love it for many reasons more, but you can google one. I use ipostal1.com. I'm just now starting this for my efforts here, but in due time. I also got an 800 number thourgh grasshopper.com for customer support and sales. I'll also be added an online chat to help during campaigns I run, at least at the start. You see, the biggest failure in ecomm sites is the lack of service, so for me I have a plan to handle returns, sales, and billing in-house. You can't just post items, sell them, and never talk to your customer, that's crazy!

Being that you're doing jewlery, I'd really find a way to do video for your products, open a youtube channel, post on product pages, share on social media, etc. This is big and even better for your conversion needs.

One last thing, a good press release can do wonders. Now, for you in jewlery, you'd have to look. But, here is the thing, most people just release common news that is important to them, not the readers or media outlets. However, think about Dunkin' Donuts... I just saw the evening news do a 10sec spot on them, and it didn't cost them anything, well, minus the cost of the press release. Their marketing department decided, it's time for fall flavors just before the holidays, so they wrote a press release and paid a pretty penny to get it distributed. Everyone and their mother got the release, and I'm going to guess hundreds of local news casts alone picked it up and decide it was a good filler or community plug. So, for you there might be a special xmas necklace you've made that the world should be excited about or something specific that feeds media and readers. Find a catch, a crazy unique hook, giveaway, or something. I'm not saying this is the answer, but it should be part of your considerations when your talking about business strategy and marketing.

This is just the start of how you begin to market correctly. The thing that seems to work, you double down on, and the things that don't you dump.

I realize you've tried it all and think there may be no winning, but I noticed room for growth and opportunity. You just need to be more focus on finding a couple niches to target, building great content with solid keywords, doing some occasional (smart) paid ad placements.

 

Whew, there you go!

Robert Toler

Robert Toler Quality Breeds, LLC qualitybreeds.com