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live sales strategy on Facebook

9 0 2

Hi, We are building a live video sales strategy on Facebook.

What you think would be a good strategy for ads promoting our live sales events? Im thinking building as much followers in our FB / IG channels, promoting posts, events (the stream), past streams, etc. The whole campaign make it gravitate towards the page and followers, this is because we need the most viewers on each stream. Our sales funnels starts with FB live streams, users can shop directly with our bot from comments and messanger, checkout is done in our shopify. I will complement with retargeting ads for each action available ( watched x minutes, aded to cart, commented, visited our webpage, etc)

The other part of the strategy is to get as much installs of our app using app installs campaigns in different media as bing, twitter, google, pinterest (low cpi) , our app has a very good built in live streaming with direct shoping and offers a much better shoping experience. Also gives us very valuable information of user behavior.

Will appreciate your thoughts

Replies 3 (3)
100 6 24

Hi andrespq77

As you stated in your post that you would be using the retargeting campaign, I would like to recommend you to use the Ako Retargeting app which can be found in your Shopify App store. Ako Retargeting is a cost-efficient tool that could help your business increase awareness and conversion. The app helps you get your potential customers back to your website by delivering the most relevant product information to them at the right time, right impression and right cost. You can learn about this Ako Retargeting here:

Good luck on your business! 


313 7 46
You already know how to publicize your event, but what about the simplicity of your expansion plan? This is the beginning of a business plan that can be divided into different phases of support events, from pre-planning to life. Many of these strategies or campaigns contain tools that you are already familiar with, such as advertising, marketing software, email newsletters and affiliate marketing. The selection process and the use of special systems to raise awareness of events can be seen as a strategy to support the situation.
313 7 46

To make a live sales strategy on Facebook, you must focus upon the trends and how people are reacting towards the live culture.

Live sales strategy simply means a strategy that can help you in increasing your sales numbers through live streaming.

In today’s time, live streaming is growing as a wildfire and people are getting highly impressed with the impact.

If you are looking for a digital marketing agency that can help you in growing your business, then you can contact Propel Guru.