I have recently launched The Gathering Table and I have had a lot of store views. I'm having a hard time getting people to actually buy though. They will add to cart and then abandon it. What am I doing wrong?
Here is my site: www.thegatheringtable.co
Thanks for your input.
I think the website looks great, the only issue is your home page doesnt offer much insight into what you actually do and neither does your shop page, i think you should expand on your home page with more content about the products & services.
Also you should connect your instagram/social media platforms as a live feed to the home page as well, helps with validity and makes the business seem more established and trusted.
Hope that helps!
Hi, Emily! Maggie, a Shopify Partner here :)
I agree with Giovanni advice, and also consider adding a cart abandonment strategy, to follow up on the lost sales. If your visitors go as long as leaving their contact details during a first stage of checkout, consider installing a good cart abandonment app to automatically contact customers to remind them about their unfinished business. This can recover up to 67% lst sales [and yes, cart abandonment is perfectly normal for any online shop].
Shopify offers plenty of great cart abandonment apps, that track the products left in the cart and allow the customer to go back to your website and retrieve their original shopping cart content.
Also, make sure to capture your visitors’ emails early on as well, to grow your mailing list and send regular newsletters - this can also be a great source of revenue, if done right.
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Yes, look at your cart abandonment. Try the Jilt app that helps you recover these people.
They are actually giving away $100 just now, in this contest, which you could maybe exchange for free app usage instead. Worth a try I guess.
Other ideas, if people are adding the product to cart but not checking out you can use pushes like Free Shipping, or use the Fomo app that creates a sense of urgency showing purchases in real time, that X no. of people have bought this/ are buying this right now.
Or you can create urgency by writing - Buy Now and get some advantage that is for ltd time only.
For this you can try - Daily Deals by OrangeTwig. This app will make posts announcing daily deals, and share on your social media channels. So, people who did not buy because maybe they found the products expensive or did not want to spend just then, and are part of your social media profiles, will view this as an opportunity, a limited time opportunity and buy on the same day. Good to try. The Daily Deal posts are like this: