My website has high traffic but no sales

[AdorJewelry2021]

Hello!

My website has high traffic but low conversion. I followed the suggestions and changed my theme. I also updated the website to tell more of the brand story. I’m not sure what else I am missing! Please help! 

[milarosestore]

Yes All Traffic is come from social Media Platform and sales come from locally brand image you can follow https://www.milarose.store for perfect example of sale and traffic

[Edward-Newgate]

Hi @AdorJewelry2021 

I think you should have a look at this post: How to Convert Traffic into Sales for Shopify stores?, it will tell you how to solve your issue.

Hope it helps!

[Michester1]

Okay, apart from driving traffic what marketing strategy have you implemented?

[atroya]

Hey @AdorJewelry2021 

It's definitely no fun having a website that produces no conversions. Firstly, whats your URL? If you were to share it maybe we can find a deeper reason why your strore isn't converting. In the meantime, I can suggest that one of the main reasons your store may not be converting is due to shipping costs/timing. When I started my store years ago I had a bunch of vistiors drop off at the checkout page once they saw 2-week shipping that wasnt even FREE. So I would suggest editing and setting clear expectations about your shipping times/rate. If you need more of a resource, I found this amazing blog that goes deeper into it 

https://fenixcommerce.com/stay-ahead-competition-estimated-delivery-dates/

Best of luck!

[alphastorepr]

www.alphastorepr.com

[Amxj]

Hello. How are you doing? I have Facing the same issue on my store before. But now is better thanks to Store Manager. He helped alot with my Store. If you don't I can connect with the Person. Let have Some Chat... 

[kidwwaya]

Hello, regarding your post, before I come into conclusion kindly share me your store link.

[alphastorepr]

Who?

[Boost_Commerce]

Hi @AdorJewelry2021 

This is Boost Product Filter & Search - a solution that grows more sales for online stores by letting shoppers find the right products within milliseconds. As a Shopify Partner who is trusted by over 11,000 merchants, I would like to provide my recommendation.

Back to your question, here are some of our ideas and solutions when it comes to the great traffic but no sales situation:

• Target the wrong audience: review your results and re-evaluate insights you have to recreate buyer personas. Once you find out what drives their decision-making wheel, you will know how to change your marketing approach. 
• No security signals: Security matters a lot to eCommerce websites as they involve online transactions and personal information. Thus, nobody wants to make a payment from a website that cannot guarantee the protection of their payment details. To win the absolute trust of potential customers and increase sales, it’s time to make sure your e-store is secure and you should display it using reliable signals. Make sure your website is protected with SSL Encryption. An SSL will make use of the HTTPS protocol that encrypts sensitive data to ensure safe processing. Another way that works as a confidence booster is to use various sorts of trust signals like a money-back guarantee, a lifetime guarantee, or a free trial guarantee. Complying with PCI-DSS requirements is a shred of persuasive evidence about protecting cardholder data. The term PCI Compliance comes from the Payment Card Industry Data Security Standard (PCI DSS) defined by the Payment Card Industry Security Standards Council. All merchants that accept credit cards on their websites need to assess their compliance annually. There are 12 requirements with 220 sub-requirements in total, check it out here. 
• Poor website navigation: To say goodbye to the situation of high traffic but no sales, start to navigate your store like a customer. Then, check whether you are facing these common problems related to online navigation. Firstly, to get things right, try to keep product categories and subcategories simple and direct. Secondly, you should make your site easy and avoid unnecessary complexities as the deeper the navigation is, the more likely visitors will become disoriented. Thirdly, categories do help visitors navigate your store easily, but too many of them are overwhelming. In this situation, optimizing your site search and filtering would be a game-changer. 
• Not friendly for the mobile experience: Compared to desktop, mobile commerce has to face more UX challenges because of the limited screen area. So now we want to ask you a question: are you sure your online store is mobile-friendly? If your answer is a big NO or you are not sure about that, it’s time to figure out how to convert more visitors into buyers by optimizing the mobile experience. These are 5 tactics for you to implement mobile conversion optimization: Integrate digital payment methods; Give them a more concise menu that highlights key products; One call-to-action (CTA) per page; Reduce pop-up usage, and use white space and increase the line spacing if you add text which will make your content much more readable without losing its value. 

This is all we have to say, if my answer helped you, please like and accept it as a solution! 

Boost Commerce - Boosting sales for over 10,000 active merchants Check out our articles for more tips on CRO and UI/UX, and guidelines to see how you can optimize navigation and product findability to boost sales. Want to see how our app works? Take a look at our video resources
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