I am facing some problems with the build in abandoned cart notifactions of Shopify and the ones from MailChimp.
The standard Shopify notification only sends one abandoned cart email after x hours. MailChimp sends a series of follow-ups after x hours but only to people who have subscribed to the mailing list while Shopify sends it to whomever.
To sum up, MailChimp does not reach out to new potential customers and Shopify does not send enough follow-ups to make things interesting.
Is there a good abandoned cart app that solves these problems?
Thanks a lot!
You can use something like MoonMail Recovery Checkouts, which will send emails to everyone who reached the chekout (since they would have input their emails at that point). It works well!
I'd also recommend implementing a Facebook Retargeting Strategy. Let me know if you want me to dive further on how to execute this. Reach me anytime at email@example.com
We developed PollCart (a Shopify plugin) to deal with abandoned shopping carts and product returns in a new and innovative way. Instead of bother people with emails, you give them another chance to consider buying and asking their friends, turning those lost customers into your marketers. Instead of an abandoned shopping cart, you get a visitor showing your store and products to their friends and family.
I hope this helps. Let me know if there is anything further I can help with.
Recart is interesting where they have technology that will grab the user's email address the first time that they add a product to the cart, or will grab it from any other form that they try to fill out like a newsletter subscription form.
This is a late reply, but we use both methods - Shopify and Mailchimp - together.
We turned on the Shopify single notification that will go to all people that provide an email address, triggered one hour after abandon.
Then we set up the Mailchimp campaigns to trigger 6 hours after abandon only to those people that are subscribed.
It serves as a nice combination to make sure you can message everybody at least once, and then continue messaging those that have opted in for ongoing emails from our brand.
We usea popup thing via the privy app (free) and offer $5 off when they sign up now. Once the customer enters their name and email they are fed through to the Shopify customers database, and then MailChimp pulls them from there. Now, when they abandon their cart they get the full MailChimp series.
Dale's method seems to work well in this situation, process is more streamlined so you only need to focus on MailChimp (or other mailing tools).
So, cart abandonment is a no-brainer. Send a user a message with a reminder that they were just on your site and that they left some items in their cart. But there are some things a brand needs to ensure in order to send effective cart abandonment emails:
Hope that helps! We had a long debate on this last week on our blog.