New Store - High Traffic Zero Conversions

Alasdair_Walker
Shopify Partner
104 0 15

So this seems to be a running topic in most of the threads and every response has the same comments ..... I've looked over your store... you images are great... there's this and that, yadda yadda.

But no one to be actually talking about the source of this traffic....

Is it spam referral traffic... from like India 

is it people just checking out your store from the forums as you've just posted in it...

Is it from Facebook page suggestion...and people are just clicking to see what you're all about

What page did the person land on? and what page did they leave? 

Did it come from a keyword with zero buyer intent...

Is it all just people you've told about your store and they are just looking at it.. which means traffic on the little shopify graph but there is no buyer intent behind it..

People browse first before they buy, if your store is new, you have ZERO TRUST in consumers eyes so why would they buy from you?  

If your competitor has even one review, at 5 stars and you have zero reviews, they will always win. 

Do what people do on amazon, offer your product for some reviews.... get it out there. 

eCommerce is a total battleground... and I love it! 

You will always have a higher conversion rate from Google Organic traffic....

Get the Google analytics sorted, use it, understand it, pull information from it and execute on it...

Sounds a bit of a rant, but I would love to hear people views on this.  

Cheers

Alasdair

 

 

Ocean One SEO - Transforming Businesses - 1 to 1 Online Consulting Services Available. Check out the website for details.
Replies 32 (32)
BohemianBangles
Explorer
243 0 25

Love your post!

What I never understand is the people with brand new stores getting 1,000's of visitors LOL Unless they are paying $$ for ads, not sure how that is happening so fast!

 

Lisa

Bohemian Bangles

Alasdair_Walker
Shopify Partner
104 0 15

Even if they are paying $$ for ads, that doesn't mean you will get sales. Wrong targets, poor landing page, bad copy.... = someone clicking, ot getting what the ad says, you paying and getting zero return. 

The issue with ads is, PEOPLE KNOW ITS AN AD. Which is why Google Adwords Clicks are down, we become so used to seeing them that we want to look at the organic results over them. 

With help from a friend we got this video made, that like explains the Google Adwords side of things...

A bit off topic but...

https://www.youtube.com/watch?v=ubo3wu9WDLc

Ocean One SEO - Transforming Businesses - 1 to 1 Online Consulting Services Available. Check out the website for details.
Shopili_com
Tourist
42 0 1

After performing audits for 100s of stores now. I  honestly think trust is the biggest factor listed. That and with the intent of the buyer.

Ie. You can run a tonne of Facebook campaigns - get 1000s of visitors who are having a nosey. But have no intent to buy. Whereas, search engine traffic has much more intent behind it and coverts better as stated.

Also if you run ads, and your store doesn't look trustworthy/secure/professional/no delivery info/returns aren't stated, these are big warning signs to potential buyers and they might go off searching for the product on other sites.

Dropshipping business models will struggle the most with this, especially if the goods are coming from abroad. Long delivery times etc, are a huge warning to most online shoppers. 

Jo

Shopili

 

 

http://shopili.com Verified Shopify Experts
Rock_Paper_Copy
Shopify Partner
1056 0 111

Couldn't agree more - it is easy to get traffic to a website, but to get a relevant traffic, that converts it needs a detailed strategy and different approach. If a website has 300 visitors a day yet no sales it obviously means that these people stumbled upon this particular website in a non relevant way, and were not actively shopping online. 

Learn How to Set up a Shopify Store. Join our Shopify Training Course today: http://bit.ly/ShopifytrainingSEO
Steve_Y
Shopify Partner
2 0 0

Haha, Great post Alasdair,

People seem to reply to every other post but this valuable informative post no on reply to.

 

test
Dimitri_Safonov
New Member
3 0 0

Hi Alasdair,

We've found Google Shopping ads to work really well even when you are nowhere on organic search. 

The rest revolves about buidling a strong community of customers. We are lucky to have a very loyal and strong organic wine consumer interest, what's yours (or could be yours)?

CarlowSEO
Shopify Expert
531 0 39

Great comment Alasdair

Yes you should look at the traffic, Yes you should try to get reviews, yes you need great images, yes yes yes... basically You, the store owner, need to act like a real business. You need to market. You need to use facebook etc.

But why don't they I think is the bigger question.

I am convinced that many store owners truely haven't thought out their business. Do you have a business plan, have you researched your market, have you determined who your competitors actually are, do you even believe that your product can succeed.

Don't skip the fact that many people have bought in to "I can setup a store and make millions with no work" concept that is out there... specifically dropshippers

Trevor www.carlowseo.com
Brian26
Tourist
4 0 3

It could be a lot of reasons.

I have a video that might shed some light on the subject.

3 Reasons You're Not Making Shopify Sales

It could be:

  • Your Offer
  • Your Design
  • Your Re-targeting approach (or lack of one)

Hope this helps.

Cheers,

Brian

James_Wallis_Ma
Shopify Partner
4 0 2

It is important to understand your target audience and what people are looking for where you are promoting.  For example, if you are blatently putting up essentially an advertising post for SEO in a forum, then trying to drum up traffic for said advertorial in the forum by upvoting it and making a reply to the post, then you are likely to receive no business from it because you have targetted the wrong audience in the wrong way.

This has very little to do with ad words or SEO but rather a lot more to do with online etiquette and promoting in the right place in the right way. For example the original post, will drive serious buyers of SEO away from the company that made the post as it mentions nowhere how effective the solution has actually been that is proposed in comparison to other measures taken by effective conversion sites.

This post is great in that it is a perfect lesson in what not to do and in that way very valuable.  So the question and lesson to learn and apply to your own website is there such a thing as over promoting when you promote in places where it isn't appropriate (e.g. bringing business cards and flyers to a funeral). The same in the digital world is promoting a fashion clothing site on a scientific journal site.

Ellen_Lyons
Tourist
11 0 2

I'd love to have a concrete answer as well, but I think I already know it: I'm a jewelry designer of fine art jewelry and buyers want trendy crap Made in China.   I don't do trendy and I never will because that's not my shtick.   The writing is on the wall.   Time to move on to a site that only deals with wholesale buyers. We artists need time in the studio.  I barely get enough hours to draw, create and design and I just CANNOT spend all the time that is required for this SEO business.    Arghhhhh!  

Braidy_Knowles
New Member
2 0 0

This! Resonates with me hard, don't get me wrong i knew it wouldn't be easy, in its own field of hardship and demand it is actually really hard so i have found, i come from a labour/builder background and decided i would stop destroying my lower back, one of the things i have found hardest was selling myself and what efforts in a new "unknown" field to family and friends to get the share factor and still only a handful of my personal connections know.

I acrued 30k veiws monthly within the first couple months with only a couple sales and obviously not knowing really what i was/am doing it was a little debilitating yeah like if all those veiws spent $1 i would be SO! happy haha. I believe this is where the mindset of "i could start something small and earn alot of money" starts to crumble. 

My store is on pause atm i have in mind a list of things i am doing wrong aside from internal stuff like tracking sources etc but if you have a couple moments i would really appreciate if i could get you critique pretty please.

~GnS 

Zeno
Tourist
4 0 8

First I'll just say what everyone who inevitably visits this thread (now that it's been pushed out by the email list) is going to be thinking: seeing everyone in these threads push their SEO metrics, courses, masterminds, and services really gets old. It's kind of like having an acquaintance who's in an MLM scheme, and every time they invite you to their place for dinner it turns into a sales pitch five minutes into your meal. Its incredibly tiresome and it doesn't help this forum ecosystem.

With that said, there are so many links in the touch-to-sale chain that it's impossible to list a single thing as generally being "the" problem with poor sales. Roughly this is what a seller should evaluate in very broad terms:

  1. Is the product/service a good value that is unique to my shop - if not, find a new product/service to offer
  2. Do I have an actionable plan for logistics and scaling in case I actually succeed - if you don't plan to succeed you probably won't
  3. Is my product/service especially applicable to a targetable niche - if not, emphasize branding to make it so
  4. Is my product/service flashy and lifestyle oriented? If so, become a social media marketing expert (as much as possible)
  5. Does my product/service alleviate a pain point? If so, become a Google/Bing search ad expert (as much as possible)
  6. Am I selling a mundane product, such as toiletry or other consumables? If so, become a branding and marketing (that is to say - communication) expert (as much as possible) and utilize Bing/Google Merchant ads, consider becoming a Google trusted buyer, get trusted reviews, etc.
  7. In any case, be at least decent at all of 4, 5 and 6 no matter what you sell
  8. If on a tight budget, learn how to write the best copy possible on your landing pages, writing copy costs nothing, doesn't require a nice camera, design skills, anyone can do it, etc. This is the easiest bang/buck for most store owners. Good copy. Obviously landing pages should be product pages for most shops.
  9. If on a medium budget, hire a professional photographer and at least get professional hero shots for key products or services at a minimum
  10. If on a comfortable budget, have all your banners, ad images, and key hero shots at a minimum be professional, and consider producing at least one quality video illustrating how your product improves the user's life, one video can be used for FB ads, Google Video ads, on-page demos, etc. etc. You can squeeze a lot out of one good video. Emphasis good.
  11. Get your page speed optimized for your most important 3 landing pages (at a minimum) - should cost less than $150 for most
  12. Put your face all over your about us section and put a video on it, faceless ECOM is dying and new faceless stores are not rising (not well at least). Stop being shy. If you think you are going to succeed in a bathrobe from your basement without ever putting your face/name alongside your products, just stop now.
  13. Use simple branding best practices (color, typography, logo, etc.) and spend the $180 for a feature-rich theme
  14. Do not, do not, do not skimp on apps that you actually need. Especially not when you first launch. Additionally, unless you are marketing to low-end buyers, get rid of any app that makes your store feel cheap (beeketing comes to mind), many of them absolutely ruin your page speed in addition to cheapening your brand
  15. Stop watching YouTube videos of high-school dropouts who got rich selling t-shirts from Facebook and then moved to Shopify 1-2 years ago. Just stop.

Ok 15 is a bit tongue in cheek, but anyway I could keep going. There are so many potential points of failure for an ECOM store and the data necessary to discover what it is is rarely budgeted by newbies. If you are just starting out, every link you create should have UTM tracking, no matter where you post it, even if it's an email to your family saying "yay we launched." Google analytics shouldn't even need to be mentioned it's such an obvious must. The Lucky Orange (not affiliated) is worth every cent for the first few months at least.

A newbie ECOM entrepreneur should expect to be either contracting numerous experts ($$$) to optimize several aspects of their store/brand/marketing/etc. or be spending 10 hours a day learning as much as humanly possible. And then learning some more...on top of taking action.

Crumel
Tourist
15 0 2

Hey bro I got some problems with Facebook messenger and I couldnt get back to u. Are we gonna work together?

nSpire_Innovati
Shopify Partner
2 0 0

Hey Alasdair,

Do you know where the traffic is coming in from? Shopify has some great reporting tools further to that Google analytics is really helpful in these circumstances.

Thanks
Zack

Alasdair_Walker
Shopify Partner
104 0 15

Aww, I had a big rant lined up, mainly towards James. But unfortunately, Shopify logged me out.  

Zeno - I wrote this topic over a month ago, I didn't realise Shopify would post it in their mailing list. Apologies if that has annoyed you in any way.  

To summarise, 

It was purely for a rant, not to sell services.

If you're in it for the money, your gonna lose, this shit takes time, put in the work.

Alasdair

Hi Crumel, ping me a message. 

 

 

Ocean One SEO - Transforming Businesses - 1 to 1 Online Consulting Services Available. Check out the website for details.
Alasdair_Walker
Shopify Partner
104 0 15

Hi Zack,

Read the original post.

Ocean One SEO - Transforming Businesses - 1 to 1 Online Consulting Services Available. Check out the website for details.
Jessica_Brown1
New Member
1 0 1

I take a different approach to our website.... (we are turning over 7 figures p/a on the website). I don't actually look at the amount of traffic I get & I pay no attention to how many are converted into sales, I don't do Adwords & I don't do SEO.

I am a little 'old school'... I go and find where my customers are and then I communicate to to them there and bring them to my website. For example there are many Facebook forums (this is just one small example) so I go and contribute on those forums and then when an opportinity arises to promote my website I do. I have done this so well that now others actually refer my website.

I go out into my industry and communicate to people. I don't stay behind my computer. 

I go out and ask my customers what do they want from me? What is needed from me? I really survey what is actually wanted and then deliver just that. 

I go out into the world and look who my customers are, and contact them the old school way by sending out promotions in the mail. 

I do give aways of free samples and post it out to them, so then I forever have their email addresses and postal addresses and then email & send them mail often. 

When we send out packages to people who have purchased off our website, we always write a handwritten note, include some treats (like chocolate) and a discount voucher or some promotion for their next purchase. (I admit sometimes this is a little tolling on my staff when we are sending out so many packages per day! But they get into it and buy stickers and fun coloured pens etc). 

Yes all these methods are a little old fashioned, but they all work. 

So my advise is yes, still do adwords, SEO etc...those things all work. But also apply some old school principles with your business and get out there and find out who your customers are, find out what they want from you as a business, prepare to deliver those wants, and communicate to them. 

Our website is www.lockslash.com.au 

directresponse
New Member
3 0 0

The problem is: Most people just don't know the basics/fundamentals of marketing.

As Dan Kennedy once said, "Marketing is: Getting the right message to the right people via the right media and methods -- effectively, efficiently, and profitably."

Most people skimp out on all 3 of these aspects of marketing: the message, the market, AND media.

They think they can just slap a store together and people will come in droves to buy. But, unfortunately, that's not how business (or real life) works.

I have multiple stores that generated sales from the get-go, and that was because I took the time to decide who my market was, what message I wanted to send them, and which 'vehicle' I wanted to use to get my message in front of them.

It's as simple as that. 

First, you gotta start with the market. Who do you want to sell to? Most people will have a general idea but they don't really get down to the nitty gritty details of who EXACTLY they're selling to. There's always sub-niches within niches that are highly profitable (and smarter to target than wider 'pools'). 

The message is also as important as the market. If you don't have a unique selling proposition, then there's no reason anyone should buy from you. And remember, you need to think of it from your customers' perspective. What do they want? Why would they want to buy? What is the hidden benefit here they're trying to achieve? A nice car will get you from point A to point B, but that's not why people buy nice cars... they buy them for status, for the ADRENALINE of going fast, for feeling like a GOD, etc.

Finally, what media to use. This one is simple if you've figured out who your market is. Every medium nowadays has a way to target your market with pinpoint accuracy. Doesn't matter if it's online (Facebook, Google, IG) or offline (direct mail, joint ventures, etc.)... there's always a way to get your message in front of your exact target market.

Obviously, there's smaller details you need to know to optimize your marketing success, but... for the most part, if people can get these 3 things down, then they'll start to see a good amount of success.

From there it's just a matter of testing different offers and different things on your site to try to cut down costs while maximizing conversion rates. 

But... without all these 3 things in place, no matter how much traffic you get... or no matter how much money you spend on advertising... you won't create a profitable store. That's the bitter (yet enlightening) truth. 

jagpal_singh
New Member
1 0 0

One of the thing I am struggling is the website design requirement for mobile are way different then desktop. Responsive design by itself doesn't cut it. Also to filter out the junk traffic is extremely hard so best way to go is with a some rough estimates.

www.sarangcollection.com