As I put different designs to market with FB Conversion Ads, I noticed that in the beginning I got about 3-5 sales within the first days of opening the store - then the sales stopped until now. I only target Mobile, no WIFI connection required.
Situation right now:
The very same traffic that has bought before is not even pressing the ATC button right now - a nightmare!
Specifially- this one product has declined rapidly from ROAS > 5 to ROAS < 1 right now:
I thought "Conversion Ads" bring in people that at least ATC but for me it seems like it has turned into very bad traffic - people who only click but never even ATC.
Even with high CTR and low CPC(<1$) on my ads I do not know what the site visitors are confused about.
This issue is true on all designs I am advertising on right now - no ATCs...
I am frustrated because I have tried out so many adsets - more than 50+ that were all targeted towards People who are Cat Fans with all kinds of "cat interests". I am running out of ideas what is wrong - the design, the site, the offer...
Maybe I am blind and do not see something obvious that is wrong. For all I know the whole checkout process is working as should. Hope you can give your 2 cents, thanks!
What I would do next is create 2-3 more designs to test, hoping that at least 1 sells..