Is there anything in Shopify to help split test themes? Our current them is converting around 2%. We think we could definitely improve with some split testing. Any tools for this would be much appreciated.
I don't think that's possible at this moment, since you can only change themes for all visitors (not a specific segment).
However you can split test minor changes like text, colors, and CSS using something like VisualWebsiteOptimizer.
Oof I'm 6 years late to the conversion, hey guys how's it going? I hope business is booming.
I built an app to split test themes (it also does products, but themes ya ✊).
It's called Theme Scientist: https://apps.shopify.com/theme-scientist... because when you test and measure results, you're like a scientist haha am I right?
Anyway if anyone needs ideas for A/B tests on your store give me a shout I'm happy to help.