While the 1st half of 2020 was all about sudden shifts in consumer buying behavior due to fears of coronavirus. But the 2nd half of 2020 is all about togetherness and celebrations! We are just months away from celebrating this year's most awaited festivals - Thanksgiving, BFCM, Halloween, Diwali, Christmas Eve !!
From 2017 to 2019, every year merchants on Shopify store witnessed year-on-year growth in the number of orders, and traffic on their store. Can we beat last year's record and set up a new one this year too? It's going to be an interesting watching - With pandemic still lingering around, if you want to reap the best out of this festive season, you've got to do something about your store!
Because there's a change in consumer buying behavior and preferences to shop, don't think that your last year's strategy would work well this year too!
Here are 23 checkpoints that you can apply to your store during this festive season to make sure that your Shopify store is ready to welcome online shoppers during the festive time of the year!