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Variants not recorded in Facebook Pixel Event on Group ID

32 0 10

I've recently started using variants in my Facebook dynamic product advertisements and I'm relying on Shopify's native Facebook Pixel Integration. However, I discovered that when you land on a variant page, Shopify's integration is not recording the appropriate content_ids for Facebook. All Facebook events refer to the group ID rather than the variant's ID; This includes AddToCart and Purchase which you can imagine completely skews the campaign data.

I feel like I'm doing something incorrectly because I couldn't imagine why Shopify, as an eCommerce specialized platform, would not insert product variations when variations are the default way to sell items... anyone have advice? - Web Design & Marketing Strategy
Reply 1 (1)
9 0 4

I am having this issue, did you solve?