Very low conversion rate. How do we fix it?

[Lior_Haykeen]

Hi, 

So much great information here already. Thank you!

We launched our store exactly a month ago. We have anywhere between 50 and 150 visitors a day, depnding on how much advertising we do on a particular day. We've had several unique sales from people we don't know, but our conversion rate is only at 0.2%.

I would appreciate any input you may have on how to improve our conversion rate.

I realize the conversion rate may also have to do with the product itself or the price ranges. So if anyone has input about that, please do include it!

Our store is www.princie.com

Thank you in advance

[Stylesupplier]

Maybe need an ads expert or marketing expert to help you out.

[Sai_Girish]

Hey Lior,

The poor conversion rate could be as a result of the traffic that's coming to your site. Where are you at present driving traffic to your store?

If it's through ads might be worth tweaking it on the basis of the demographic info of the people who have already bought from your store and target more of the same crowd.

[Rock_Paper_Copy]

Hi Lior! Maggie, a Shopify Partner here 🙂

Your website looks great, and your products look awesome. With well optimized stores that have decent amount of traffic, the problem with a conversion is often to do with a traffic not being relevant to your niche [you might be getting traffic in terms of numbers, but the visitors coming are not actively looking to purchase your products]. That’s why it’s so important to focus on driving more relevant and organic traffic, instead of just aiming to get any traffic.

Please check this article: 8 Easy Ways to Boost Your Sales by 40% {Conversion Rate Optimization for Beginners] and also watch this video: ❗Stop Believing in Overnight Success!❗

Looking to get more converting traffic? Invest in a bestselling SEO Monthly Starter package today!

Maggie Tuczapska

Ecommerce Expert at Rock Paper Copy

http://www.rockpapercopy.com

maggie@rockpapercopy.info

Get SEO Package for $100 per month!

Create a Shopify Store today! #ad

[MktgPro]

Hi there,

Your site looks great! Congratulations on the launch of your store. When you’re first starting out on your ecommerce journey, it can be a bit frustrating to navigate the ins and outs of what works and what doesn’t when it comes to making sales.

Here are some tips to help make your journey a bit easier:  

Get to know your demographic

Remember that traffic does not necessarily equal sales! If you are seeing a lot of traffic but no sales to reflect that traffic, there is a good chance that you are marketing to the wrong audience. Nailing down your target audience may seem easy enough, but it is not always so black and white. If you find you’re having trouble narrowing down your demographic, Shopify apps like Pollen (https://apps.shopify.com/poln) can do the hard work for you.

Focus on your ad design and monitor performance

Consider your ads a business card for your store. Your ads are one of the most powerful tools you have for driving sales - don’t let them go by the wayside! Figure out what kind of ad will appeal most to your target audience and design ads that will appeal to them directly. Your ads should be a positive reflection of your brand.

Make sure to experiment with the format of your ads for maximum optimization. Test different layouts, types of ads (video, image, etc), times, and placements. Make note of what works and what doesn’t. Remember, the first ad you create is likely not the most optimal.

Get some marketing help

As I mentioned before, apps like Pollen (https://apps.shopify.com/poln) are great for helping you market effectively and driving your sales. This app enables you to acquire customers on Facebook and across the web simply and cost effectively. Through powerful automation, Pollen offers an easy-to-use marketing platform that’s sole expertise is in driving sales. It takes as little as 2 minutes to set up a campaign. Pollen takes care of the rest. It’s as simple as that! Time is money, so start your free 7 day trial today!  

Hopefully this helps! Good luck and Happy Marketing!

[Kevin_Simonson1]

Hey Lior! Very cool store. My girlfriend would love this stuff.

Your question about advertising to grow sales is a smart one. Wanted to add my $0.02:

The most significant evolution of advertising is the concretization of the purchase funnel in the digital era. Before digital performance marketing emerged, an effective ad was measured based on what people said through surveys and focus groups, churning out top of the funnel metrics like ad awareness, ad perception and ad retention scores.

Think of it this way:

The old way: Research, think a lot, execute. 

The new way: Think with agility, test a lot, optimize.

But one thing that doesn't change, whether you run performance or traditional marketing, is that your ad has to look good. Modern images and graphics are so aesthetically rich that digital consumers have been spoiled for high quality creative. Your goal is to get various formats of high-quality creative of your products (product, lifestyle, videos) and test every single one of them.

Anyhoo, we wrote a useful post about these kinds of ad creative tips, if you want to read more:

https://bit.ly/2qlGIJC

Hope those insights help! Keep it up…

[VGrant75]

Hi Lior,

Great question! Improving your conversion rate should always be at the forefront of your mind. In my experience, when traffic fails to translate to conversions, it is often an issue with targeting. Your site looks great, but even with a fantastic site and quality products, you won’t see any sales if the wrong people are viewing your ads. For this reason, it is really important that you have a good grasp on who it is you’re trying to sell your products to.

Sometimes narrowing down your demographic is easier said than done. It may take a bit of time, but once you figure it out, you will see an increase in your conversion rate. Remember, your ads must appeal directly to your target demographic.

How are you targeting your customer base? Are you doing so manually or through lookalike audiences? Often times, building an audience manually can be tricky and you may not be doing it correctly. I’d like to recommend one of Shopify’s awesome machine learning apps called Pollen (https://apps.shopify.com/poln) to help cut through the ambiguity and confusion. Pollen specializes in making sure your ads are being seen by the right people. Their app enables you to acquire customers on Facebook and across the web simply and cost effectively. Through powerful automation, Pollen offers an easy-to-use marketing platform that’s sole expertise is in driving sales.

Hopefully this helps you out! Best of luck to you and your shop!

[Kathy8]

Hi!

I like your site a lot! Very good images showing the clothing and also including models size and height in the product descriptions. That is super helpful. You have products that are very marketable to the right audience. I think you just need to find the right demographic for your vibe. Maybe try an ad on Reddit for a festival subreddit? Time it before Coachella. Or before one of the other large music festivals. Make sure your ad demographics hit the proper age range.

Keep up the good work! Your site looks awesome. This is hard work, starting a business, and you need to stay focused and determined to succeed! Stay positive!!

[Alicia_Morrison]

Thanks Kevin Simonson  for your important tips.

[Natasha_Reed]

Low conversion rates are like holes in a ship! ?

You will sink if you don't fix them!!

You'll want to keep your conversion rate above 2% but aside from the tips mentioned, one area that can improve your conversion rate is the QUALITY OF YOUR TRAFFIC!

You can have the prettiest, highest converting website in the world but if you're not sending the right people to it - you'll never see the conversion rate you want.

Here's an example. Imagine a giant dog brand like Barkbox...

If they we're spending ads on targeting people that have cats (and not dogs), their conversion rate would be horrible despite the great site.

With that in mind, here's how you can improve conversion rate and re-capture those lost sales?

Website changes:
 

1. Remove any unnecessary forms, questions, and options in the checkout flow. Less questions = less friction = more conversions.
2. Optimize your website images to load faster. Smaller file sizes = less loading time = higher conversion rates.
3. (Later) Add an upsell at checkout. Higher AOV (average order value) = Higher ROI = More cash

Traffic quality:

Make sure your showing your website to the right people. I've seen people increase conversion rates 6-7x by simply tweaking targeting. There's an awesome free crash course on Facebook and Instagram advertising that teaches you all about audience research and targeting. If you want to improve your targeting, check it out.

Recapture those lost sales!!

Cart abandoners are inevitable in ecommerce.

However, just because they abandon the first time, doesnt mean they will the second time!

GET THEM BACK TO YOUR SITE!

You can do this through email, but email is a dying channel. Social media is where the eyeballs are!

Set up retargeting ads on Facebook and Instagram and promote a special offer that will bring them back.

I tried doing these myself a while ago but made a few costly mistakes and I'd highly recommend installing a Facebook & Instagram retargeting app like Turbo.

You can "Copy and paste" profitable ads and they make sure they are optimized properly and have a really friendly support team.

Once you get it, you can launch highly profitable ads that target the people who did NOT purchase on your site. This means you can reach out to those folks that did not convert and bring them back to purchase at a higher rate.

Final thoughts:

There's no magic formula for conversion rates. As you can see, there are of tips to improve your conversion rate. Make the changes to your website, improve the performance of your site, drive the right traffic and recapture those abandoners with retargeting!

Chow!

[Willie_Connor]

Have you Optimized Your Site for Search Engines?

[Ahmad_Iqbal]

Watch these videos to help with understanding some ecommerce ascepts. I made these videos to share with the broader community.

Episode 1 is here but it links to the other episodes too: https://youtu.be/ONbOVGmhbfg

[Judith_Ferguson]

Your Product or Service is Ill-defined?

Probably the number one reason I see that people aren’t getting the conversion rates they expect is that their web site does a poor job of explaining what they offer, what problems it solves, and how the site visitor will be better off after using, trying or buying it.

[Barry_Doyle]

Test your Unique Value Proposition (UVPs)

Unique Value Propositions are positioning statements or incentives that make your offer unique or extra attractive or gain more perceived value in the eyes of your prospects.

[Erik_Mcbride1]

I was looking a solution for this same types of problem. I have learned a lot from this conversation.Thanks all but  Specially for Natasha Reed.

[Samuel_Latulipp]

I get i lot of traffic but now sales and low conversion

[Samuel_Latulipp]

Im wiling to pay someone profesional if she can take a look and change what i have to change to get more conversion and someone to give me good product description

[Milos_Safranek]

Write me an email, I am willing to work with you I checked your website there are a lots of thing to do.

milosafranek@gmail.com

[JoesIdeas]

Another one to add - install Hotjar and see what users are doing, and setup a custom poll to ask them questions (about price, if they're finding everything ok, etc)

[Joann_Holt]

Are you Offering Too Much? If you do this please stop too much offering.