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What are your top 3 marketing must haves ?

Geoff_G
Tourist
17 0 2

I'm at the point where I have about half of my products loaded and I need to switch gears and start focusing on marketing . What works best for you ? 

Top 3 is all I'm looking for .  I would like to master those first then add more after that . 

Thanks much 

Geoff 

www.88gear.com

Replies 83 (83)
Nick_Lobanov
Shopify Partner
26 0 2

Hey Geoff

  1. Instagram
  2. SEO
  3. shopify APPs

Can I ask you what template do you use?

Geoff_G
Tourist
17 0 2

Right Now Its

1. SEO

2.Instagram

3.Pinerest and FB are about =

I will probably more focus to

1. FB
​2. Google Shopping and AD Words

3. SEO or Instagram

Jeremy_Robinso1
Pathfinder
131 0 41
  1. You need a strong opt in generator/offer to collect email addresses
  2. Facebook Ads would allow you to target your niche
  3. Retargeting will allow you to continue marketing to visitors
I co-run www.soyoung.ca and share my experience in building a 7 figure brand at indiebrandbuilder.com
CarlowSEO
Shopify Expert
531 0 39

High Converting Website

SEO Strategy

As Jeremy mentioned - Opt in Generator WITH Social Liking

Close 4th - Social Media Strategy and properly managed channels

Trevor www.carlowseo.com
SmartFeed
Shopify Partner
34 0 5

Hi Geoff,

Marketing is everything... but a lot depends on what kinds of products you sell... it is kind of a big open ended question.  Not to say SEO isn't important... it is... so whenever you create your pages create them with clear titles and descriptions, etc... and it helps to use an SEO company to help create backlinks, unfortuantely there are a lot of terrible SEO companies out there.

These days social marketing is probably more important... checkout Pintrest, Polyvore and other social product sites.

#2... Focus on your business... everyone tries to do everything to save the most money, and that just doesn't work.  You should have compaines or Apps hannding, SEO, Facebook mgt, Google Adwords, Google Shopping, Product Mgt and so on.

Your top 3 should prbably be 

1) Google Shopping / Adwords

2) Social Media (FB, Instagram, Pinterest)

3) SEO

The majority of your traffic and sales will still come from Google Shopping / Adwords... it all just needs to be finely tuned. Depending on what you are selling, FB could generate a ton of sales, peticularly for trendy products.  SEO you can spend a lot of time on, and cost, and get little tangible results.

We have an app that integrates with Shopify to assist you with Google Shopping, as well as market to other CSE's and Marketplaces such as Amazon, Sears, Shop, Pricefalls, Jet.com and more, as well as offer Distributor Management for easy product upload to your Shopify store and sync inventory and much more.  Learn more at http://apps.shopify.com/product-feed-manager

Distributor Management, Amazon Management, Marketplace Management, Google and PPC Feeds, All In One! www.produductfeedmanager.com See Our App at apps.shopify.com/product-feed-manager
Wilfred_Hirst
New Member
1 0 2
  1. Instagram
  2. Blog
  3. Kickofflabs.com

Instagram is a given and having a blog is also a great source of traffic / brand reputation. But KickOffLabs was a great tool for me to caputre emails and launch a contest. 150 emails in 3 days captured... still counting.

Max_Vishnev
New Member
1 0 2
Email capture combined with email automation. I use Welcome Mat by Sumome for the former and Mailchimp for the latter. Facebook - create different ads and test, test, test. If you properly target your audience, this could be a very efficient way to get high quality traffic and conversions. SEO: little things matter. Your titles, meta desc, image alt tags. Same for pages and collections. It takes more effort upfront but pays dividends perpetually.
Tyler27
New Member
1 0 3

I have two MUST HAVE tools that have made us over $10,000.

 

First is: Fishbowl Apps (https://apps.shopify.com/fishbowl-prizes)

This allows you to host a giveaway on a marketplace, a simple offering of a $50 prize over 7 days got us 2500 emails.

 

Second is: Rare.io (https://apps.shopify.com/rare-io)

This is free for us because we don't have 20,000 emails yet but it has a nice drag and drop email builder along with analytics of our customer base. It also sends each customer a different email showing the product they're most likely to purchase next arriving in their inbox when they're most likely to shop on your store.

 

The combination of the two is perfect, one gets you emails the other gets them to buy!

Layla_Ezzedeen
Tourist
5 0 2

For the folks who are advising Google AdWords, I'd like to know how long it took you to generate good sales from it..

 

Thanks!

Lisa_Carmichael
Shopify Partner
32 0 1

SEO (well tagged and linked web system for your site-internal and external)

EMAIL Lists  (keep email lists of anyone and everyone who has purchased and expressed interest)

BLOG  (blog 3 times a week using 10 main keywords that link to your site and specific product

TWITTER/RITE TAG/BUFFER

Facebook

TIME

 

Thats aboout it 🙂 Hope this helps!

 

Lisa

 

Lisa Carmichael Webmaster-Digital Entrepreneur- Instructor RANK FOR MORE THAN 300 KEYWORDS ON GOOGLE PAGE 1-4 IN JUST 23 MONTHS ORGANICALLY-BLOGGER, GOOGLE WEBMASTER TOOLS, PAY PER CLICK CONSULTING, LINKING, WHITE HAT SEO, WEB DESIGN, WP, MAC, BLOGGER, SHOPIFY, WEEBLY, AFFILIATE MARKETING, FACEBOOK AND TWITTER MARKETING, CAMPAIGN MARKETING, CROWDFUNDING, MAINTAINING YOUR KEYWORDS. EMAIL ME FOR CLASS INFORMATION. I NEED AT LEAST 5-BUT NO MORE THAN 7-8 ATTENDEES-BUT I CAN TEACH YOU HOW TO RISE ABOVE THE OTHERS AT LIGHTENING SPEED-AND I CAN TEACH YOU THE ART OF GROWTH-HACKING FOR THE REAL PASSIONATE ONES! CLEARSKINMINERALS@GMAIL.COM
Lisa_Carmichael
Shopify Partner
32 0 1

You can't use ADWORDS effectively until you rank pretty high for at least 10-15 strong keywords---

 

Otherwise, it's just a WASTE of money because if you're new and have not ranked for any keywords---you won't get any traffic and if you do--you'll pay more than $4-$6 a click for every single one....

 

Lisa

xox

Lisa Carmichael Webmaster-Digital Entrepreneur- Instructor RANK FOR MORE THAN 300 KEYWORDS ON GOOGLE PAGE 1-4 IN JUST 23 MONTHS ORGANICALLY-BLOGGER, GOOGLE WEBMASTER TOOLS, PAY PER CLICK CONSULTING, LINKING, WHITE HAT SEO, WEB DESIGN, WP, MAC, BLOGGER, SHOPIFY, WEEBLY, AFFILIATE MARKETING, FACEBOOK AND TWITTER MARKETING, CAMPAIGN MARKETING, CROWDFUNDING, MAINTAINING YOUR KEYWORDS. EMAIL ME FOR CLASS INFORMATION. I NEED AT LEAST 5-BUT NO MORE THAN 7-8 ATTENDEES-BUT I CAN TEACH YOU HOW TO RISE ABOVE THE OTHERS AT LIGHTENING SPEED-AND I CAN TEACH YOU THE ART OF GROWTH-HACKING FOR THE REAL PASSIONATE ONES! CLEARSKINMINERALS@GMAIL.COM
lisa_Alden
Tourist
3 0 3

I use Google Ad Words Express and my business exploded overnight. Seriously. 

Lisa_Carmichael
Shopify Partner
32 0 1

how competitive is your market or niche?

Lisa Carmichael Webmaster-Digital Entrepreneur- Instructor RANK FOR MORE THAN 300 KEYWORDS ON GOOGLE PAGE 1-4 IN JUST 23 MONTHS ORGANICALLY-BLOGGER, GOOGLE WEBMASTER TOOLS, PAY PER CLICK CONSULTING, LINKING, WHITE HAT SEO, WEB DESIGN, WP, MAC, BLOGGER, SHOPIFY, WEEBLY, AFFILIATE MARKETING, FACEBOOK AND TWITTER MARKETING, CAMPAIGN MARKETING, CROWDFUNDING, MAINTAINING YOUR KEYWORDS. EMAIL ME FOR CLASS INFORMATION. I NEED AT LEAST 5-BUT NO MORE THAN 7-8 ATTENDEES-BUT I CAN TEACH YOU HOW TO RISE ABOVE THE OTHERS AT LIGHTENING SPEED-AND I CAN TEACH YOU THE ART OF GROWTH-HACKING FOR THE REAL PASSIONATE ONES! CLEARSKINMINERALS@GMAIL.COM
Lisa_Carmichael
Shopify Partner
32 0 1

I wouldn't think it was beauty, makeup or skincare...?

Lisa Carmichael Webmaster-Digital Entrepreneur- Instructor RANK FOR MORE THAN 300 KEYWORDS ON GOOGLE PAGE 1-4 IN JUST 23 MONTHS ORGANICALLY-BLOGGER, GOOGLE WEBMASTER TOOLS, PAY PER CLICK CONSULTING, LINKING, WHITE HAT SEO, WEB DESIGN, WP, MAC, BLOGGER, SHOPIFY, WEEBLY, AFFILIATE MARKETING, FACEBOOK AND TWITTER MARKETING, CAMPAIGN MARKETING, CROWDFUNDING, MAINTAINING YOUR KEYWORDS. EMAIL ME FOR CLASS INFORMATION. I NEED AT LEAST 5-BUT NO MORE THAN 7-8 ATTENDEES-BUT I CAN TEACH YOU HOW TO RISE ABOVE THE OTHERS AT LIGHTENING SPEED-AND I CAN TEACH YOU THE ART OF GROWTH-HACKING FOR THE REAL PASSIONATE ONES! CLEARSKINMINERALS@GMAIL.COM
Lisa_Carmichael
Shopify Partner
32 0 1

cool site-----Yes---with YOUR niche---you CAN do that----I was referring to high traffic--high competition items and keywords----like BEAUTY----FASHION----SHOES---JEWELRY---almost impossible to break through without 10000 hours of organic seo. ♥

Lisa Carmichael Webmaster-Digital Entrepreneur- Instructor RANK FOR MORE THAN 300 KEYWORDS ON GOOGLE PAGE 1-4 IN JUST 23 MONTHS ORGANICALLY-BLOGGER, GOOGLE WEBMASTER TOOLS, PAY PER CLICK CONSULTING, LINKING, WHITE HAT SEO, WEB DESIGN, WP, MAC, BLOGGER, SHOPIFY, WEEBLY, AFFILIATE MARKETING, FACEBOOK AND TWITTER MARKETING, CAMPAIGN MARKETING, CROWDFUNDING, MAINTAINING YOUR KEYWORDS. EMAIL ME FOR CLASS INFORMATION. I NEED AT LEAST 5-BUT NO MORE THAN 7-8 ATTENDEES-BUT I CAN TEACH YOU HOW TO RISE ABOVE THE OTHERS AT LIGHTENING SPEED-AND I CAN TEACH YOU THE ART OF GROWTH-HACKING FOR THE REAL PASSIONATE ONES! CLEARSKINMINERALS@GMAIL.COM
Jennifer_Graha1
New Member
1 0 1

Lisa, What keywords did you use?  I am wondering if targeting really specific niche keywords might work well for me as well.

lisa_Alden
Tourist
3 0 3

Ad Words Express is different than ad words. They help you with the key words, -- the customer service is great - you set a monthly budget and then you tweak the key words as you go along. I increased my monthly budget from 300-450 /month because it was so successful. I had faith in the bidding for posts model because it worked for me on Amazon. 

Trav1
Tourist
13 0 1

i agree, google gets to expensive for clicks

but dont waste money on keywords that dont exactly describe your products or you pay per click on people who click looking for something similar

Trav1
Tourist
13 0 1

HMM and how much was the outlay