I have two questions for those of you who are familiar with 404 Errors from an SEO perspective particularly:
- Is it better to HIDE or DELETE products that we don't sell anymore?
- Is there a way to permanently delete those URLs and what is the best way to redirect the 404 Error pages?
Delete them and use use the URL redirect in;
online store/navigation/URL redirects
If you haven't got many, you can do them yourself manually but its worth checking they've worked after each one. If you have allot there are a couple of apps in the appstore that do it automatically, I use transprter.
I sell alot of one off individual products so its definatly worth doing as the products that sell are generally the ones people are searching for.