Being aware of the upcoming eCommerce trends can help you attract and connect with your audience better. Digital marketing moves and evolves very fast with its constant updates and changes, making it hard for merchants to keep up with the trends and with the competition. That’s why it’s important to be one step ahead and follow the growing trends that will influence next year’s online business success.
So to help you stay on top of the game, we’ve listed 10 eCommerce trends that will be popular in the year 2020 below.
10 eCommerce Trends You Should Expect in 2020:
1. Social Proof
In 2020 77% of shoppers will read reviews before purchasing a product as they are probably relying on the product’s social proof to make their final decision.
Social proof is the reason why your customers read product reviews before making a purchase. It’s universal behavior as 92% of 18-34 – year-olds get input from friends and family before making a purchase. And as an online store owner, it’s one of your most important tools and a clever resource that captures your audience’s interest and helps them decide that your brand is trustworthy.
One of the best ways to promote online business in 2020 is going to be influencer marketing. It’s still a great way to gain new customers as influencers have already built their user base for your business, who are ready to buy your products and services.
Influencer marketing is basically using the influencers’ power to show your targeted audience the products and services that you have to offer. From year to year, it keeps becoming a more popular marketing strategy as it brings a major audience’s attention without the need for manual marketing tasks. It is also one of the most effective forms of marketing for SEO. This happens because links from influencers’ websites and social media pages have significantly high authority.
3. Mobile Optimization
This is no news for anybody that mobile optimization will become the main trend in 2020, as now 50% of all web traffic comes from mobile devices and 69% of all Shopify purchases that were made during BFCM 2019 happened from smartphones and tablets. These numbers may be even higher for some stores, depending on the products and the audience.
Mobile usage is increasing with a speed of light, especially for search queries, social media, news and business websites. Mobile is becoming a dominant platform and starts outpacing the traditional desktop web. And if your store’s website isn’t mobile-optimized, you risk losing out on customers. So to give your customers the best experience possible make sure that your website is mobile-friendly and your customers are able to access your website from anywhere.
4. Gen Z Shoppers
Gen Z is the newest generation that was born between the years 1996 and 2009. And by the year 2020, Gen Z will account for almost 40% of all the customers. They are getting older, entering the workforce and are already earning money, meaning they can bring in major revenue, both their own and the revenue from their parents.
They don’t check their email, have an 8-second attention span and people jokingly (or not) say that they are killing businesses that are not online. But it’s important for Gen Z to build a relationship with brands that bring value and care about its customers. They are passionate about making a change in this world and fight for the values they believe in. So if you want to attract Gen Z shoppers you need to review your marketing strategy in 2020.
5. Financing Options for Shoppers
Lately, a lot of shoppers have noticed that when they go to the check out section their payment options have expanded beyond just credit cards and PayPal. Right when they’re about to make a purchase, services like Afterpay, Quadpay, Klarna, and Affirm offer online shoppers an instant financing option or a micro installment loan. These loans come with 0% to 30% interest and can be paid back in 6 weeks to 39 months.
A survey showed that 40% of people are more likely to make a purchase if they would be offered instant financing with a small interest. It’s a win-win-win strategy, where everyone – online shop, customer and loan service – is benefiting from a purchase.
6. Shopping with a Purpose
Environmental sustainability is becoming increasingly important to customers as more people are ready to pay extra money for products and services from brands with social or environmental impact. When asked, 87% of people replied that they would buy a product with a social and environmental benefit if given the opportunity and 92% will be more likely to trust a company that supports social or environmental issues, according to Forbes.
As environmental sustainability and social impacts continue to be on people’s minds in 2020 and beyond, it’s getting more important to build a sustainable brand, and talk about it on your shop’s website and social media pages.
7. Smart speakers
According to ComScore, 50% of all online searches will be voice searches by 2020 as voice assistants and smart speakers are getting cheaper and more affordable, making them a huge potential to become an important marketing tool in 2020.
According to Loup Ventures, by the year 2025 75% of US households will own a smart speaker, so now it’s a perfect time to invest in voice apps like Amazon, Siri, and Alexa and give your customers an opportunity to order from your store over their smart speaker devices.
8. Video content
Recently video production has become more affordable – all you need is a smartphone and video editing software and there’s no need to hire a production studio anymore. According to Wyzowl, soon video traffic will represent around 80% of all consumer online traffic as every day half of a billion people watch videos on social media.
Also, explainer videos and product overviews are proven to increase sales, and according to Google research, 48% of mobile users are more likely to buy from companies whose websites provide instructional video content.
2020 is going to be the year of personalized marketing. It is a great tool for increasing conversions, and experienced marketers say that personalization is the future of digital marketing. Even Dale Carnegie knew the value of personalization by saying: “Remember that a person’s name is to that person, the sweetest and most important sound in any language”.
It’s remarkable that 90% of surveyed customers said that they find personalized marketing more appealing and 80% of that audience acknowledged that they would prefer to shop with the brand that offers a personalized experience.
10. Multiple Payment Options
Nowadays customers prefer simple checkout processes, without the need to fill up all of their information over and over again or physically pulling up their credit cards, especially Millennials and Gen Z. Some online stores have too many form fields, bad user interface or complex requirements to set up a new account, and all of that leads to more abandoned carts. That’s why you should consider allowing your customers to checkout as quickly and easily as possible, whether that’s through a service like Apple Pay, Paypal, Google Pay and etc.
In the year 2020 online businesses can’t ignore eCommerce innovations and technology if they don’t want to be left behind their competitors. As an online store owner, you should try leveraging a few of these trends into your 2020 marketing strategy and stay focused on the changes and updates from the eCommerce world that matter in your industry. It will help you to keep your online business and marketing ahead of the game.