What is the top SEO tool for a hair care brand targeting US women?

4 0 6

Hey everybody,


I know it's a bit less related to Shopify directly, but I'm looking for the best SEO tool for our hair care brand. We mostly target the U.S. audience for hair loss (women). 


I was recommended Semrush, Screamingfrog, and ahrefs. Out of the three, what would you recommend for SEO? I'm looking to mostly find new headlines for blogs, good keywords, tracking our (and competitors') SEO rates and etc. 



Thank you!

Replies 12 (12)

Shopify Partner
60 1 9

It depends on how much time/money you want to invest in SEO.


You have a store to run, so there are likely higher ROI ways to invest your time. So I'd probably go for Siteguru, which has a ~$60 lifetime license on Appsumo and will scan your site for improvements/opportunities.


It's not as detailed as Ahrefs or SEMrush, but those are only worth it if you're going to use all of those features (and it's much more expensive).


On the other hand, if you really are going to invest a ton of time and effort into SEO and highly optimizing your site, doing link building, writing posts, etc. then go with Ahrefs or SEMrush.

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3 0 0

When it comes to SEO tools, you can't go wrong with any of those choices. Semrush, Screamingfrog, and ahrefs are all solid options. It really depends on your specific needs. If you're also looking for expert guidance, consider contacting a digital marketing agency Korea. They can provide tailored strategies for your hair care brand!

Shopify Partner
24 1 6

Hi @Tayloa


As @Panamasales1406 mentioned our app in this thread (thanks for that), I'd like to take the opportunity and share a bit more info about our app and what if offers.


Yoast SEO for Shopify will help you write great content and be technically compliant with search engine requirements and suggestions for your store to be displayed with enhanced "rich" search results. This will help you rank higher and increase organic traffic.

Let’s have a closer look at Yoast SEO for Shopify key benefits:

  • Our app will help you write SEO-optimized descriptions for your product pages so that they have a better chance of ranking.
  • It lets you optimize your content for your desired keywords.
  • The app will output product-specific structured data in the source code of your product pages. This helps your products get rich results in search engines, improving your clickthrough rate.
  • The app automatically takes care of the technical SEO details.
  • You can control and optimize how your search results look by letting you set your titles and meta descriptions.
  • You can also control how your products will look on social media when they are shared.

It also includes access to Yoast Academy premium online courses (once you start your trial). Our world-class SEO experts and university-trained teachers will teach you SEO theories and how to apply them to your site for better ranking. Plus, our support team is available to help you with questions about the installation and basic use of the app. 

You can find more details here: https://yoast.com/shopify/apps/yoast-seo/


Hope this helps you make an informed decision!

Shopify Partner
4242 960 1609

Hi @Tayloa,


This is Richard from PageFly - Shopify Page Builder App. Based on your question, here are some tools that you can use for your brand: 

  1. Moz Pro: Moz Pro is an all-in-one SEO toolset that helps you improve your Shopify store's search engine visibility. It offers keyword research, rank tracking, site crawling, and on-page optimization tools. Moz Pro's intuitive interface and robust resources make it perfect for both beginners and seasoned professionals.

  2. Ubersuggest: Ubersuggest, created by Neil Patel, is an excellent tool for keyword research and content ideas. It provides insights into your competitors' keyword strategies, content suggestions, and backlink data. Ubersuggest is ideal for Shopify store owners who want to find untapped keywords and optimize their content.

  3. Yoast SEO for Shopify: Yoast SEO for Shopify is a comprehensive on-page SEO app that helps you optimize your store's pages and blog posts. It offers real-time content analysis, readability checks, and meta tag optimization. Yoast SEO ensures your Shopify website follows SEO best practices and improves your organic search ranking.

  4. Google Search Console: Google Search Console is a free SEO tool that helps you monitor your Shopify site's performance in Google Search. It enables you to submit your sitemap, identify and fix crawl errors, and discover which keywords are driving traffic to your site. GSC is essential for any Shopify store owner looking to stay on top of their website's performance in search engines.

  5. SE Ranking: SE Ranking is a versatile SEO platform that offers a wide range of tools, including keyword rank tracking, website audits, and competitor analysis. Its user-friendly interface and customizable features make it perfect for Shopify store owners who want to tailor their SEO strategies to their specific needs.

I hope this answer will be helpful to you!


Best regards,

Richard | PageFly Team

Please let me know if it works by giving it a Like or marking it as a solution!

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Shopify Partner
2405 223 535

Hello @Tayloa,

Greetings from flareAI app helping Shopify merchants get $5Million+ in sales from Google Search, on autopilot! I am Gina, and I am here to help.

All three of the tools you mentioned (Semrush, Screamingfrog, and Ahrefs) are great options for SEO, and each one has its own strengths and features. However, based on your specific needs, I think Ahrefs is the best choice.

For better SEO, I advise you to follow below suggestions:

1. Create high-quality content
Content is a key factor in SEO, and creating high-quality, informative, and engaging content can help improve your website's visibility and ranking. Focus on creating content that's relevant to your target audience uses relevant keywords, and provides value to your readers.

2. Build quality backlinks
Backlinks are an important factor in SEO, as they signal to Google that other websites consider your content to be valuable and relevant. Focus on building high-quality backlinks from reputable websites in your industry.

3. Optimize your website for mobile
Mobile optimization is increasingly important in SEO, as more and more users are accessing websites from their mobile devices. Make sure your website is mobile-friendly and loads quickly on mobile devices.

4. Use social media
Social media can be a great way to promote your content and build your brand online. Use social media channels to share your content, engage with your followers, and build relationships with influencers in your industry.

5. Monitor your analytics
Regularly monitoring your website's analytics can help you track your progress, identify areas for improvement, and make data-driven decisions to improve your SEO strategy. Use tools like Google Analytics to track your website's traffic, engagement, and conversion rates.

Hope this helps


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22 2 7

Hi @Tayloa ,


This is Hassan - a Shopify SEO consultant with having 8 years of experience in SEO and e-commerce SEO. Based on your question,


For Ahrefs:

Ahrefs is a powerful SEO tool offering various features to help improve your website's visibility and ranking. One of its key strengths is its backlink analysis capabilities, which allow you to identify high-quality backlink opportunities and track your competitors' backlink profiles.


Here are some additional tips for using Ahrefs to improve your SEO:

  1. Conduct keyword research: Ahrefs' keyword research tool can help you identify high-volume, low-competition keywords to target on your website.

  2. Analyze your competitors: Use Ahrefs to analyze your competitors' websites and identify their top-performing pages, keywords, and backlinks. This can help you identify opportunities to improve your own website and outrank your competitors.

  3. Monitor your website's health: Ahrefs' Site Audit feature can help you identify technical issues on your website that may be affecting your SEO, such as broken links, slow loading times, and duplicate content.

  4. Track your rankings: Use Ahrefs to track your website's ranking for specific keywords over time, so you can monitor your progress and adjust your SEO strategy accordingly.

For Semrush:

Semrush is another popular SEO tool offering various features to help improve your website's visibility and ranking. One of its key strengths is its comprehensive keyword research capabilities, which allow you to identify high-volume, relevant keywords to target on your website.


Here are some additional tips for using Semrush to improve your SEO:

  1. Create high-quality content: Semrush is a versatile tool that can help you identify relevant keywords and create high-quality, informative, and engaging content that provides value to your readers. We can use Semrush to identify content gaps and opportunities and optimize your content for SEO.

  2. Build quality backlinks: Semrush also provides valuable insights into your backlink profile, allowing you to identify and build high-quality backlinks from reputable websites in your industry. 

  3. Optimize your website for mobile: Like Ahrefs, Semrush can help you monitor your website's mobile-friendliness and speed, which are important SEO factors. 

  4. Use social media: Semrush also provides valuable insights into your social media performance, allowing you to engage with your audience and build your brand online. Use Semrush to monitor your social media performance and identify opportunities to improve your social media strategy.

  5. Conduct competitor analysis: Semrush's competitive analysis features can help you identify your competitors' top-performing pages, keywords, and backlinks. This information can help you improve your own website and outrank your competitors.

  6. Monitor your brand's online reputation: Use Semrush to monitor mentions of your brand online, so you can respond to negative feedback and address any issues affecting your reputation.

  7. Optimize your content: Semrush's content analysis features can help you optimize your website's content for SEO, by identifying opportunities to improve your on-page SEO factors like keyword usage, meta tags, and content structure.

  8. Monitor your analytics. Finally, Semrush can help you track your website's analytics and monitor your progress over time. Use this tool to track your website's traffic, engagement, and conversion rates and make data-driven decisions to improve your SEO strategy.



Hassan | SEO Consultant 

Hassan | Ecommerce SEO Consultant | Digital Marketing Strategist

2 0 0

Of the three SEO tools you mentioned, I would recommend Semrush. It's a comprehensive tool that can help you with keyword research, tracking SEO rates, and even provide you with ideas for new headlines for your blog.

2 0 0

In addition, Semrush offers competitive analysis tools that can give you insights into what your competitors are doing and how you can stay ahead of the game. If you're looking for professional help with your SEO strategy, ePropel digital can definitely help you out. They have a team of experienced professionals who can guide you in the right direction and help you achieve your SEO goals.

2 0 0

Hey there! Welcome to the world of SEO! All three tools you mentioned are great for SEO and can help you achieve your goals. However, if you are looking for a tool that can help you find new headlines for blogs, good keywords, and track your competitors' SEO rates, I would recommend SEMrush. It is a comprehensive tool that can provide you with insights into keyword research, competitor analysis, backlink analysis, and more. If you need more guidance on how to optimize your SEO, I suggest checking out https://www.athinadigital.co.uk/professional-seo-agency-newcastle/. They are a professional SEO agency that can help you achieve your SEO goals and improve your online presence.

Shopify Partner
67 1 5

For your hair care brand's SEO needs, I recommend using SEOmatic app. It provides a comprehensive set of tools to enhance your SEO strategy, from optimizing headlines and keywords for blogs to tracking SEO metrics for your site and competitors. This will enable you to effectively target your U.S. audience for hair loss concerns, particularly women, and improve your overall search engine visibility.


168 4 23

Hello Tayloa,

Thanks for reaching out to the Shopify Community.


The integration of SEO tools can significantly enhance the efficiency of your Shopify website. 


If you are considering Semrush, Screaming Frog, and Ahrefs, and are confused among the three, then I will suggest that you should go with Semrush. 


This is an ultimate SEO tool, which allows you to:


  1. Carry out advanced keyword research, which includes identifying the keywords suitable to your business and products, and determining the level of competition of every keyword.
  2. Analyze your website’s performance by carrying out an SEO audit and determining various SEO-related issues.
  3. Keep a close eye on competitors and dissect their SEO strategies to be ahead of them in the competition.
  4. Generate content ideas for the website, and create editable SEO-friendly templates for the content.
  5. Track the website’s current and past ranking, and compare it with the competitors’ rankings for a keyword.
  6. Analyze the traffic on the website and employ the marketing strategies or campaigns according to the nature of the traffic.
  7. Determine backlinking and marketing opportunities to stay ahead of the competitors.
  8. Effectively manage the existing content on the website.


You should also consider the excellent SEO app, SEOKart. Let me brief you on the excellent features of the app:


  1. SEO Audit: Carry out an in-depth audit to assess 15 SEO-related factors of the website to determine issues in them. The app is powered by ChatGPT; thus, you get AI-generated suggestions to fix and optimize the issues. 
  2. Image Optimizer: Optimize images by compressing their file size and format without hampering their visual quality to reduce the load time. You can also add keywords to file names and alt texts of images to enhance their ranking on SERP and improve the website’s visibility on search engines.
  3. Rich Snippets: Enable ‘Product Markup Snippet’, ‘FAQs Snippet’ and ‘Home Page Snippet’ using the ‘Rich Snippets’ option on the app, which shall help the website to stand out on SERP and improve the ‘click-through rate’ of the website.
  4. URL Editor: Optimize the URL by adding keywords to it and reducing the length to make it convenient for the users to share it.
  5. 404 Fixer and 301 Redirects: Helps in identifying the broken links on the website and redirecting the traffic to the right location. All the redirects made using the app are 301 redirects, which ensures that value is permanently transferred to the new location.
  6. Rank Tracker: Based on 4 variables, namely country, language, device, and search engines, the users can track and compare the rank of their websites for particular keywords. You also get AI-generated keyword suggestions, which you can add to check the rank. Additionally, you can also add three key competitors, on whom you wish to keep a close eye, and compare your website’s ranking with your competitors’.
  7. Google Analytics: Google Analytics 4 is integrated with the app, which provides quantifiable information, like revenue, orders, traffic, and conversions generated from different channels. SEOKart can pull up this information from GA4 and present it visually in the form of charts, diagrams, and graphs to allow users to make comparisons effectively.
  8. Bulk Optimizer: Customize templates for different pages on your website using diverse labels, like product name, description, SKU, etc., and enable bulk optimizer to optimize the pages in bulk. Similarly, if you enable the ‘Cruise Control’ option on the app, the newly added pages and meta tags will be optimized automatically.

Hope it helped!





Shopify Partner
89 0 4

Hi @Tayloa ,


Choosing the right SEO tool for your hair care brand targeting the U.S. audience involves considering your specific needs, such as keyword research, content generation, and SEO performance tracking. Semrush, Screamingfrog, and Ahrefs each offer unique strengths. Semrush is great for comprehensive keyword research and competitor analysis. Screamingfrog excels in technical SEO audits, while Ahrefs is known for its backlink analysis and keyword research capabilities.


For Shopify stores, SEOPro could be particularly useful. It's designed to seamlessly integrate with Shopify, offering features like SEO audits for products and collections, bulk optimization tools, and tailored recommendations to improve your SEO score. This could complement your use of broader SEO tools by focusing on optimizations specific to Shopify's ecosystem.


Full disclosure: We are the developer of this app.

SeoPro Developer
For any question, feel free to reach out to us: support@seo-pro.app