SEO, AdWords, affiliates, advertising, and promotions
The sentence, country of sale, is used in Google Merchant Center to define which country you want to sell in.
Targeted Country is the sentence used in Google Ads
With respect to Shopping Ads, both country of sale and targeted country are identical as in, if your country of sale is US, your targeted country has to be US. You can not choose any other option as it will simply not work.
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