Have any of you tried to implement plugins / custom extensions that uses a data science approach for automated customer acquisition and retention, things like:
Would be keen to hear your thoughts and recommendations.
I can't speak for any email marketing plugins/apps but I can for web push notifications. If you aren't familiar with web push - basically visitors can subscribe to your site with 1 click (no need for email/forms) and then you can send them notifications at any point to drive them back to your site. Very effective.
One plugin worth checking out is: https://apps.shopify.com/aimtell. Once adding it not only does it allow visitors to subscribe to your site but it has pretty great fantastic segmentation.
It automatically tracks:
So you can easily create a segment to find all users who have purchased a product, worth more than $100 but not visited your site in say 10 days and send them a notification to drive them back to your site. Pretty neat, huh? Definitely worth taking a look.
Take a look at Retention Science an artificial intelligence email automation and customer data platform delivers a personalized experience to each customer—at scale! The software can help you with customer retention and acquisition using data science.
Here are the best tools that I found which can be used for customer retention and acquisition :
If you own a Shopify store and want to build a loyal and high value customer base, then understanding the lifetime-value of acquired customers is critical to your brand. Take informed business decisions while scaling up acquisition efforts. Understand your Customer cohorts on Shopify here -
Here are some of the customer acquisition tools in the market 2021