Which PPC reporting tool to use for multiple advertising channels?

Which PPC reporting tool to use for multiple advertising channels?

EddyGrant
Tourist
20 0 0

Hi Guys,

I'm looking for a tool that is able to report on key advertising metrics, such as ROAS across our advertising channels Google Ads, Facebook and Microsoft Ads. 

I have previously used Google Studio to compile this information, but the third-party integration costs can add up. 

I was wondering if anyone could recommend another solution?

Thanks,

Ed

Replies 5 (5)

CloudlabSam
Shopify Partner
568 46 95

Shopify has some reports under Analytics->Reports->Marketing. Specifically one named Sales attributed to marketing that might be useful.

EddyGrant
Tourist
20 0 0

Thanks, but don't think it'll suit. 

 

I need to be able to measure ad spend / revenue per channel and it doesn't look like I can pull the spend into Shopify natively. 

CloudlabSam
Shopify Partner
568 46 95

Shopify definitely doesn't measure the spend. You will need a third-party app to accomplish this.

shareiteffect
Shopify Partner
20 1 5

Other than Google Studio or Google Analytics, I'm not aware of any solution that will display all of these in one location - sounds like you should create an app to do that (lol).  However, if you want a better solution than ads, please let me know.  Good luck.

D. Luke Brandley, CMO
ShareitEffect, Share What You Sell

EddyGrant
Tourist
20 0 0

Yes, but I don't believe you can assign spending to third-party channels like Facebook and Microsoft.