Why am I getting many abandoned checkouts on my TikTok ads?

kabie001
Tourist
7 0 2

Hi there,

 

I'm running tiktok ads for my product, and have noticed that I'm getting quite a lot of abandoned checkouts. Any recommendations as to how I can fix this?

 

Thanks.

https://fluskytech.com/products/fidget-pen

Replies 4 (4)

AvantifyApp
Shopify Partner
11 0 0

Hi @kabie001 , This is Landry from Avantify app

 

You consider the following issues
Is there any error on the checkout page? There are many payment methods such as paypal, cards,...
To give you the solution
Install an additional application to save customer emails, so email marketing will be a lower channel to reduce advertising costs, you will advertise to the other 22 Add To Cart people.

Landry from Avantify App


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PageFly-Garcia
Navigator
432 72 127

Greetings, @kabie001!

I'm Garcia, from PageFly team. I understand your frustration with abandoned checkouts. I'm here to offer some strategic recommendations to optimize your approach and unlock enhanced conversion rates. Shopify App Store is providing many apps to support merchants in this regard:

Tidio: This app offers a chatbot that can help you recover abandoned carts by engaging with customers in real-time. It also provides email and push notifications to remind customers of their abandoned carts. Tidio is free to use for up to 100 unique visitors per month, with paid plans starting at $18 per month

Firepush: This app offers a range of features to help recover abandoned carts, including email, SMS, and push notifications. It also provides a range of other marketing tools to help boost sales. Firepush offers a free trial, with paid plans starting at $29.99 per month

AI Pop Ups—SMS—Email Marketing: It was a truly interesting app for merchants at that time, in my view. This app uses artificial intelligence to analyze customer behavior and predict who's most likely to abandon their cart. It looks at past browsing history, purchase tendencies, and even real-time engagement to identify at-risk shoppers. Automate personalized email campaigns reminding customers about their abandoned carts, showcasing the left-behind items, and offering additional incentives like limited-time deals or free shipping to encourage completion. However, the AI is so new, you need to check its drawbacks in some cases, and consider using the paid plan.

Add Promotion - Free Delivery on the Checkout Page is good idea for your website. ou can try Free Shipping Bar by Hextom. This app displays a free shipping bar on your website to encourage customers to add more items to their cart to qualify for free shipping.

By implementing these recommendations and actively refining your approach based on data-driven insights, you can effectively reduce abandoned carts and witness a delightful surge in your conversion rates. However, please check the drawbacks and benefits of each app, read the reviews carefully and consider the suitability of the app with your business context. They have the supporters, do not hesitate to contact them for more information, mate!

Wishing you continued success, please reply if you need more discussion, I will try to support you in my knowledge!

Warmly,
Garcia



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NexaStudio
Excursionist
65 1 0

Hi there,

 

Dealing with abandoned checkouts on your TikTok ads can be addressed effectively. Here are a few recommendations:

 

  1. Simplify Checkout Process: Ensure your checkout process is straightforward and user-friendly. Minimize the number of steps required to complete a purchase.

  2. Clear Call-to-Action: Make sure your TikTok ads have a clear and compelling call-to-action, guiding users on what to do next.

  3. Offer Incentives: Consider providing special discounts or exclusive offers to incentivize users to complete their purchase.

  4. Retargeting Campaigns: Implement retargeting campaigns to re-engage users who abandoned their carts. Remind them of the product and encourage them to complete the purchase.

  5. Transparent Shipping Information: Clearly communicate shipping costs and delivery times. Unexpected fees during checkout can lead to abandonment.

  6. Trust Signals: Display trust badges, secure payment options, and customer testimonials to build trust and credibility.

  7. Mobile Optimization: Ensure that your checkout process is optimized for mobile users since many TikTok users access the platform through mobile devices.

By implementing these strategies, you should see a reduction in abandoned checkouts. If you have more specific details about your product or audience, feel free to share them for more tailored advice.

Nexa Studio

Crowly
Shopify Partner
61 3 3

Hi Kabie


First thing I noticed is that your pen product doesn't have an enticing description!! 
This is definitely causing big drop-off of purchasing customers. Descriptions are the place where you entice the potential customer and elicit some emotion from them. 

I do like the emoji list but I'd use using Shopify's Magic AI description generator to add some more depth. Plus if you want to A/B test and optimize these descriptions, please check out my free app Crowly.  

 

In basic terms it auto-generates descriptions and/or pricing and continuously tests the best performer against new ones. As traffic comes in, the app will find the ideal pricing and descriptions for each of your products

Alternatively, If you prefer a more hands-on approach, you can handpick descriptions and pricing to test (generic A/B testing) in app.

 

The app has a free plan + I'd really love some feedback as well 😊

 

If you like it, i'd be happy to send you an app credit so you can test out the Plus plan.

 

All the best,

Ethan

Convert more customers with AI-powered, automated conversion rate optimization.
️ Free plan now available!
https://apps.shopify.com/crowly