Why am I seeing unusual traffic from the United States on my UK-targeted store?

[Cycc]

Hi all,

I am currently building a store targeting audience in the UK. It has yet to be published and is protected with password.

Throughout building the website, I have noticed an unusual traffic from the United State, up to 70% from lowa. 

I have only started sharing my website link few days ago. Has anyone encounter something similar?

Thanks in advance!

John

       Location         Conversion Rate Orders Order value Sessions

United States	0.00%	0	£0.00	79
Unknown	0.00%	0	£0.00	62
United Kingdom	0.00%	0	£0.00	39

[jclarkdev]

Hey John,

Please consider the locations that you have shared the link to your site.

Also, I will need more context to help you troubleshoot this. 

- Are the visitors performing any actions on your site?

- Are the visitors clumped together at a particular time(s) or evenly distributed throughout the day/week/month?

- Where have you shared the link to your site?

- Have you considered the possibility of Google indexing your site and people finding it on Google?

Let me know how I can help you further, looking fwd to your reply.

[PageFly-Richard · Accepted solution]

Hi @Cycc, 

Here what I'd do in this case: 

• Go To Google Analytics Report (If you don't have it yet, I suggest that you set it up, should take less than 10 minutes) 
• Go to Audience report -> Geo -> Examine Bounce rate and Pages/Session of traffic from USA. If the bounce rate is over 90% and pages/session is around 1 or less, it might have been that your website was under a bot attack. 
• Go To Acquisition report -> All Traffic -> Channels -> Other, select Landing Page -> see if there is any landing page containing "bot-traffic" (GA will automatically detect it) . 

Using these 02 approaches can help you determine whether your site got hit by bot or not - if not, may be your content simply resonates better with audience from Iowa 🙂 

Bot traffic is generally harmless, you just need to exclude it from your GA report so that you can have the most accurate view of your website performance - there are lots of resources and tutorials on how to exclude bot traffic on GA so it should not be a major problem. 

Let me know if my answer is of help with a thumb up or like 😄 

[owaylau]

it happens to me too and the traffics are also coming from Lowa.