Why am I unable to see revenue and purchase data in GA4?

Why am I unable to see revenue and purchase data in GA4?

40 0 22



Recently I followed Shopify's tutorial for upgrading GA to GA4. 

However, I found I can't see revenue and purchase data in my Monetization report in GA4, at "e-commerce purchase" under Monetization, I can only see "Item views" and "Item added to card". Not like what I saw in the Univeral Analytics.


Hope someone knows how to fix it, really appreciated!

Replies 5 (5)

40 0 22

Hi Gina,


Thanks for your reply. However, I'm already confused about your first suggestions.

Could you tell me how to enable e-commerce tracking?

I know for old GA  (Universal Analytics), there's a check box in Shopify for "Enhanced Ecommerce." But I don't see any similar checkbox for GA4. Or, do you mean I have to insert additional code manually?

2023-04-09 20 16 22.png

Looking forward to your reply, really appreciated!



You Make sure that e-commerce tracking is enabled and properly configured in your GA4 property. Check that the e-commerce tracking code is properly implemented on your Shopify store.





Shopify Partner
1018 44 274

There is no similar thing to check or enable in GA4 as "Use Enhanced Ecommerce" in GA3 for Shopify. So I can see why that advice confused you.


The set up to get GA4 for Shopify working is relatively simple. See step 2 in my guide: https://www.digitaldarts.com.au/google-analytics-shopify. It's the other checks and configurations within GA4 that can take time.


Have you waited a few days for the data to appear? The reporting in GA4 confuses a lot of people as it takes time to learn.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping

15 1 6

GA4 don't have ecommerce settings. It's auto. It's something with the shopify app.

When I use shopify option ,I can't see revenue, but if I making it manually from Tag manager, it's working. 

29 1 22

What can you tell about the difference in revenue between Shopify and GA4 for the last 2 months when implementing with GTM manually for the stores?

Are you observing the bigger discrepancy?



1 0 0

I have exactly the same problem! How to track these actions?