Why is my Facebook Pixel only tracking PageView and Add to Cart events?

olinka012
Tourist
15 0 1

When using Pixel Helper, its shows only PageView and Add to Cart events. When I click Checkout, it is shown as PageView. Screenshot below.

Screenshot 2022-11-27 at 22.57.24.pngScreenshot 2022-11-27 at 22.57.30.png

I guess the same works with Purchase event. Because when I received the order from Facebook Ads, the ad was showing 0 checkout, 0 purchase.

 

I tried to create new pixels, but when I inspect them with Pixel helper, they dont track Checkout event.

 

This is what I see in Facebook Ads Pixel manager. It does not show that I clicked Checkout and Add payment info. And I did it many many times.

 

I contacted Facebook Support, was on the phone over an hour. They told me the issue is on Shopify's side.

 

Please help:)

Replies 2 (2)

soleseriouss
Trailblazer
316 10 38

Recently, so many people are facing the same issue.

Online Sneaker Store - Soleseriouss

Brendan-Optily
Shopify Partner
87 10 23

@olinka012 there have been issues from time to time with the integration and its hard to pin down unless you can dig in to your backend.

 

There is a discussion going back a couple of years that seemed to highlight potential issues. Could be worth checking out.

 

Did you manage to get the Conversion API set up okay? 

Optily - Supercharge your ROAS (App)
Get more sales from ads with daily ad spend optimization for Google, Instagram, Facebook, YouTube and TikTok. Install for free here.