Why is the 'Units sold' column blank in my Google Ads campaign?

PWS1
Explorer
111 3 8

On my Google ads campaign page, the "Units sold" column is always blank, even though I am getting lots of conversions with my ads.  What do I need to change in my Shopify code so that "Units sold" is passed on to Google with every conversion?

 

Screenshot 2023-10-20 073758.png

 

Reply 1 (1)

nikhilpro
Excursionist
33 3 2

Check your product feed first by going to Shopify Admin > Google sales channel and make sure it's linked properly. And then go to your Google Ads account > Measurement tab and make sure it's getting recording conversions. Also check if the conversions and conversion value is correct on the Google Ads dashboard (not measurements). 

If these steps don't work then reach out to Google and they will help you with the measurement. 

I am Nikhil Sharma (nikhil.pro). I’m an Author and Paid Ads Consultant for DTC businesses and I can help with Google Ads, Meta Ads and Emails.