Shopify merchants can now assign individual domains to a country/region. This allows you to offer a default currency and language (or set of language options) on individual domains in order to provide a localized browsing experience to your buyers all around the world. This feature is available to merchants on Shopify, Shopify Advanced, and Shopify Plus plans.
For example, let’s say you are a merchant based in the United States, currently selling both within the US and to Canada on your website shop.com. You can now:
When using international domains and multiple languages, Shopify automatically handles all hreflang and SEO best practices to give your site the best chance of being indexed regionally by search engines. If a buyer happens to land on the wrong domain, you can provide on site currency and language recommendations using the Geolocation app.
NOTE: Merchants are responsible for adding their own top level domains (TLDs) or subdomains for use with this feature. International domains does not alter the domain purchasing flow or guarantee the availability of new domains for you to purchase.
If you have any questions or feedback about this new feature reply below as we’d love to hear from you. If you looking for troubleshooting support please get in touch with our support team, or create a new topic providing as much detail as possible.
Hey @datomnz yes absolutely, it will work for any content.
You can see a very basic example on our demo store's contact page:
Hey everyone, for everyone following this thread we're happy to let you know that automatic redirection between international domains is now available: https://community.shopify.com/c/Selling-Internationally/Automatically-redirect-customers-to-the-righ...
H i did a check of my hreflang tags and got the result shown in the first attachment. I thought Shopify will automatically add hreflang tags instead I found an emporiumart.com domain set with x-default (while emporiumart.it is my main reference page) and another emporiumart.com page with hreflang tag conflict . How to solve the problem?
Hi @emporiumart, the hreflang tags Shopify has added reflect exactly what your domain settings are:
Your default domain, which targets Rest of World is x-default.
emporiumart.fr does not target a country, but has French as the default language. If you intend this domain to target France as well, then adjust that in your domain settings.
emporiumart.it then also reflect correctly, showing it is targeting Italy, with 3 available languages - Italian, English, French. Let me know if this helps!
Thanks for your interest in the feature! International domains doesn't change anything about the back end fulfillment functionality in Shopify - you can look at using Shipping Profilesto ensure that orders from certain countries only ship from locations/warehouses that you want them to.
Offering different products/content on different domains doesn't yet happen natively with this feature; you can reach out to a Shopify expert to customize such functionality for you in your theme, or you would continue to use multiple Shopify stores to do this.
Hey @coleatkinson , how would this work for products using Amazon FBA? Since it is not possible to select multiple warehouses and allow for international warehouses for those products, would sellers still need to use two separate stores?
Hi @supsan - the solution we are developing is designed to work with multiple locations within Shopify. Using Amazon FBA does not leverage the native locations feature, so to do something like this with FBA would likely still require separate stores.
I am thinking about setting up international domains and I have a couple of questions:
Hey @Brecht, yes you can disable the native hreflang implementation - please get in touch with our support team and they can do this for you!
I work with custom hreflang tags and sometimes need to disable native hreflang implementation.
Is there any possibility to disable native hreflang implementation using Rest or GraphQL API?
Thank you for your work!
Hey @Arthur_Korniyen - not right now, but exposing the ability to do this in the admin or via API is something that we may consider.
Is there any way to set up a subdirectory with a local targetted currency, through Hreflang, without a subdomain and without using advanced Shopify?
I currently have a main webpage xyz.com which targets NZ and AU, and a subdomain which is us.xyz.com targetting the US. However, I want to remove the subdomain and set up a subdirectory system, where the currency of each country will show as default with Hreflang tags.
It does seem like the Geolocation app can help with that? I haven't been able to read into how these items function, but top-line it looks like this is what the Geolocation app is created for without needing Advance Shopify.
website.com/us - US currency default
website.com/nz - NZ currency default
website.com/tw - TW currency default
website.com/au - AU currency default
Thanks in advance
We are going to migrate a store to shopify and we'd like to have 3 regions/subdomains.
eu.xxx.com -> Europe, Euros.
uk.xxx.com ->United Kingdom. Pounds
xxx.com -> Rest of the world, Dollars
We'd like to redirect customers by location to the correct url. Can we do this with Shopify Settings, and Search Console, or do we need any app?
Thanks in advance for your help.
Today you can only target individual countries with a single domain, however with the announcement of Markets yesterday, this is about to change, and soon you will be able to target an entire region or grouping of countries together with one domain.
You can redirect people to the right domain based on their location natively: https://help.shopify.com/en/manual/online-store/domains/managing-domains/international-domains#switc...
Thanks a lot!
For sure we are going to use Markets.
One last question. I've seen stores that have different shipping countries in the checkout depending on the store url:
We'd like to have this configuration.
eu.xxx.com -> Shipping only to european countries
uk.xxx.com -> Shipping only to UK
xxx.com -> Shipping to rest of the world.
How can we configure this?. Do we need an app?
We don't restrict shipping countries at checkout based on domain - what you saw in those examples was likely someone running multiple different stores.
We don't do this in case the customer did not select the correct country on the storefront. They are still free to change their shipping country at checkout. If you have different prices setup for different countries using international pricing, then we change the price in checkout according to the country that the customer is shipping to.
is selling in multiple currencies only available for merchants with Shopify Payments? What are the options for merchants that don't have access to Shopify Payments?
And it is only possible to use international domains when you are selling in multiple currencies using Shopify Payments?
Hi @MarLuz - yes, selling in multiple currencies is only possible when using Shopify Payments.
Targeting countries with international domains will soon be available to all merchants on all plans, regardless of payment gateway, with the release of Shopify Markets.
Hi there ,
We're an Italy based fashion company and we are primarily selling on-line to US customers, We have two domains : www.shop.com which displays all prices in US D and www.shop.it which displays all prices in Euro. The base currency of the store is US $ and except for the .it domain all prices are displayed in US $.
The issue is the following : We would like all customers coming from EU based countries to get automatically directed to www.shop.it , the same way all Italian customers ARE automatically directed to the shop.it domain. Somehow this is not happening. For instance customers from Germany, unless the specifically go to the shop.it domain, will visit the .com domain and see prices in US $ . In previous posts it was mentioned that one could re-direct customers from certain regions ( i.e. Europe I assume) to a specific domain but I haven't found a way to do that. Is there a way ?
My second question pertains to setting different prices in different regions/currencies: I read that setting different prices in different currencies is not possible in the regular shopify plan. Does this apply regardless of the number of domain one uses ? So if customers logging in from Italy get automatically re-directed to the shop.it site , will the prices be set at a fixed exchange rate from the base currency or can you actually set different prices on a domain other than the principal one ?
My last question pertains again to a customer coming from Germany who gets directed to the .com site. If I want to lower the price point in Euro compared to what we charge in the US in $ and therefore I'm fixing an exchange rate accordingly : At what point will the customer see the ( artificially set) exchanged price in Euro ? Only at check out ? Does that mean that the price they see first in $ might be much higher than the price charged at check out in Euro if we want to make the prices in Euro more competitive ?
Thank you for your help,
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