How can I effectively expand my online store?

Kanna_Kamui
Visitor
1 0 1

How do I grow my shopify

Replies 4 (4)

Daniel
Shopify Staff (Retired)
1122 78 173

Hi there, @Kanna_Kamui

 

Welcome to the Community! Definitely a great place to gather some input regarding anything about the platform!

 

With regards to your inquiry, are you able to tell us more about your business? Any information that you can share will help us understand your situation better and be able to assist accordingly. 

 

In the meantime, please review the following resources as it goes over some information to help you grow your business: 

 

 

I am looking forward to hearing more from you! Thank you for entrusting Shopify with your new business. 

To learn more visit the Shopify Help Center or the Community Blog.

flareAI
Shopify Partner
2405 223 535

Hello @Kanna_Kamui,


Gina here from flareAI - your Fully Automated Free Sales Machine. Hope you are doing well! I am happy to share some suggestions for your query.


Please consider liking and accepting the solution if it helps.


SEO is not a one-time thing. It's an ongoing process. Up to 96% of many eCommerce sites can be hidden from your customer searches on Google, according to The Tennessean. This is called the indexing problem. Before you do on-page SEO, the page has to be Found on Google (indexed). Without getting the page indexed, doesn't matter how good the on-page SEO is, if Google does not index the page, customers cannot find the page on Google Search.


The below listed are the essentials which help your website to get easily and fastly found on Google.


1. Add appropriate keywords related to the product or your store niche
It’s incredibly important to make sure that you know how to use keywords in your content correctly so that your content has a better chance of being found, indexed, and ranked. Put your keywords in the page title, meta description, image description and alt tags, headers and titles, and product description.
2. Add internal links
Link to your product pages from the home page. Set up category links and links to products from your blog. The more connected your website, the more Google understands your store and its products.
3. Add backlinks
Backlinks are links on websites other than your own that go back to a page on your website. They represent another website's traffic coming to your own site. Backlinks are important for SEO because they signal to Google that another resource finds your content valuable enough to link to it within their own content. Offering to write guest posts for blogs in your niche will earn you a link too.
4. Redirect old discontinued product pages
If any links to the discontinued items are on your website, it will increase your bounce rate. Instead of such links, you can set up redirects to new pages.
5. Make sure your pages are not blocked by robots.txt and noindex, nofollow tags
Make sure robots.txt is not blocking any pages from crawling. Also make sure your meta tags don't have Noindex, Nofollow. Change any meta tags with the words noindex, nofollow on them so they read index, follow instead.
6. Create SEO-Friendly Blog Content
Blogging is a great technique to increase the traffic and ranking of your website. If you blog consistently with high-quality content over a long period, your site will rank higher for specific keywords or topics.
7. Improve your website page loading speed
Slow-loading sites make Google less likely to want them featured in the top results of their index. Make sure your website loads within 3 seconds.
8. Add high-quality content
Make sure to include high-quality content on your website like in the product description. Avoid copy-pasting the description provided by the manufacturer. The product description gives you a great opportunity to integrate SEO keywords and the reason why one should purchase it.
9. Break up your content with Header Tags
Headings don’t just make the content on a webpage better organized and easier to read. H1 tags play an important role in SEO. On the page, H1’s are very noticeable due to their size and they tell people what they're going to see on the rest of the page. You can include <h1> tags for page titles and don't include more than 1 <h1> tag in a page.
10. Optimize page links
URLs provide information to search engines about the content of a page, its context, and its target. You can add target keywords in the page titles which will get a better ranking based on the searched keywords.
11. Mobile-friendly site
No matter how great the content on your website is, if it’s not optimized for viewing on a smartphone or tablet, you’re going to lose rankings and traffic. A mobile-friendly website is critical to getting your site indexed by Google since it introduced Mobile-First indexing.
12. Well-written site content
Well-written content is critical for succeeding on Google. If you have minimal content that doesn’t at least meet your competition’s levels, then you may have significant issues.
13. Make the site user-friendly
Google will rank your site higher in search results if it’s easy for visitors to find what they’re looking for and navigate around the website without feeling frustrated. Google doesn't want the visitors on a page that loads forever or very confusing navigation or has too many distractions.
14. Do Social Media Marketing
Marketing your products with social media posts is a way to promote brand recognition and direct and organic Shopify traffic.


SEO only won't help your web pages rank better and higher in the search results. You have to keep sending regular store updates to search engines like Google. This will help to gain more visibility from your target audience, drive more traffic, and most importantly, increase conversions or sales. You will get fewer sales and traffic if your products are not found on Google. When your customers search for your product, your product can be found only if your page is indexed. flareAI will show which pages are found on Google, and which are not. flareAI works every day for you. Get sales from 20+ world's largest free sales channels with, Single click start!


If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.


Hope this was helpful!


Gina
flareAI

flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing

Brendan-Optily
Shopify Partner
87 10 22

Hi @Kanna_Kamui

 

Here's my top 5 things you can do to scale your store:

 

1. SEO - increase the traffic organically coming to your website from search engines like Google and Bing. Start with a free audit from the Google Search Console.

 

2. Social Media - build your social following on platforms such as Instagram and TikTok. Share your latest promotions with your fans there as they're most likely to respond. 

 

3. Social Ads - invest in video and product-based ads on social channels like Instagram and TikTok to find consumers who might be in market for your product but not actively searching. 

 

4. Shopping Ads - upload your catalog to Google Shopping for free and get started with shopping ads, specifically use Google's new Performance Max campaign type.

 

5. Email/SMS - build your email/SMS database of shoppers who land on your site by offering a discount on the first purchase. Emailing this list will be invaluable for closing out hot leads.

 

I hope some of the above helps. If you want clarification on any particular point just shout. 

 

Optily - Supercharge your ROAS (App)
Get more sales from ads with daily ad spend optimization for Google, Instagram, Facebook, YouTube and TikTok. Install for free here.

mattybrusketty
Tourist
12 0 1

The concept of marketing an e-commerce store is no different than the one of a brick and mortar store. You just need to use different tools on different platforms. My advice is to focus mostly on your SEO, as you need to make sure your site shows up in search results. Now, luckily shopify has all the basic SEO features and apps that effectively get your page indexed and ranked in search engines. That being said, I think is safe to say that shopify is the best easy-to-use ecommerce platform for SEO. However it's also kinda closed system so it has it's limitations, so whether it's good for you or not it depends on your business’ marketing strategy. But anyway you got to do some SEO to scale your store. 

Also, if you want to grow you'll need to create social media profiles and post regularly, you'll need to run ads, and you'll need to send out regular e-mails marketing your products.

There's a lot of sweat until you see some notable results, but that's the way to go if you want to make smth out of it. GL, I hope this helps!