I know this is more on the facebook site but i hope someone can help me since i am not getting the same data in shopify than i get in facebook for my ad campaigns.
The Facebook Pixel says there is this error on the purchase event:
Any ideas on how to fix this problem and if this is related to my facebook ads data not showing up correctly in the marketing section in my shopify account?
Same issue external id missing
Thank you. Should we stop ads meanwhile? I didn't get many sales for last few days and lot of money was spent.
Possible workaround: Last night I switched from Maximum data-sharing to Enhanced, in order to turn off the CAPI.
I won't know until later today if it fixes conversion tracking, but less than half of my sales conversions were being recorded by Facebook, so if using the pixel alone fixes that, it'll be worth the tradeoff of missing a few people with ad blockers. At least until this gets resolved.
Update: 2 pixel Purchase events received: 2 discarded
Interesting idea, will switch over to Enhanced too if you feel that this resolves the issue.
@Jeff211 I'm newer to FB ads when you say 2 received and 2 discarded does that mean that its working as intended? Thanks
SHOPIFY - any news on this?
This is a critical issue for Facebook Advertisers since 50%+ of sales do not fire.
Updates: I contacted shopify they have fixed the error problem for the first day. On my second day the error came back so basically nothing got fixed. I receive an email
This is a quick note to let you know the issue we spoke about has been sent to our Technical Support Team.
We’re reviewing all of the information and will be in touch. If you have any more details that you would like to add to your original request, you can send it directly to us by replying to this email.
Thanks for your report!
Shopify's Technical Support Team
Hopefully they can fix it soon.