Facebook Pixel Error: Server External ID Not Matching to Pixel External ID for Purchase Event

lorenzopohl
Tourist
6 0 7

Hi there,

I know this is more on the facebook site but i hope someone can help me since i am not getting the same data in shopify than i get in facebook for my ad campaigns.

The Facebook Pixel says there is this error on the purchase event:

lorenzopohl_0-1623855854638.pnglorenzopohl_1-1623855869425.png

 

 

Any ideas on how to fix this problem and if this is related to my facebook ads data not showing up correctly in the marketing section in my shopify account?

 



Replies 57 (57)
BP-Shop
New Member
5 0 0

Does anyone use Zipify OCU app? Wondering if that's causing it.

 

I'm waiting on Shopify as well. We're building out a custom checkout page in the meantime.

stccompanyalwar
New Member
5 0 0

No we are not using Zipify App. We are trying to host in other platform as nothing is working.

dmitrybzns
New Member
8 0 0

Shopify sent me an email today:

 

"Our developers and the team at Facebook have definitely noticed a large increase in these errors, and it appears to be due to an updated implementation in Facebook's CAPI version 2.

We have heard back from Facebook, and they have noted that these errors will not be impacting Pixel performance on your store. As well - they have notified us that Facebook has removed the new instances of this error related to External ID not matching. Can you please review your Facebook Pixel, and let us know if you're seeing any new instances of this error? The error may still exist historically in the data of your Pixel, but going forward Facebook has mitigated this issue."

 

 

Today stats are the same, shitty as they were, no atc, no purchase data, half the view content. 

I ignored the errors, will see. 

BP-Shop
New Member
5 0 0

Anyone seeing normal stats? Shopify claims this was fixed but my stats are still really low.

See below...

We've confirmed information from our developers about the warning that you are receiving in your Data Sources section. Merchants who use the Maximum data-sharing level  are seeing this because we have rolled out a new version of the Conversion API used by Facebook. The Conversion API  now sends the six standard pixel events between Shopify and Facebook servers in addition to javascript via the browser. Previously, we were only sending the purchase event in this manner.

In preparation for this, our developers pushed out some changes and they triggered the Pixel warnings you have seen in your Event Manager. Our developers have confirmed with Facebook that these changes weren't affecting the existing Pixel events that are being sent via browser or the purchase event being sent via server. Facebook has also confirmed that they have prevented these warnings from appearing again so you can dismiss them by clicking Mark as resolved in your Event Manager and the warnings won't reappear.

Benny2002002002
Tourist
8 0 3

very shitty sales , states very bad. Nothing is normal

BP-Shop
New Member
5 0 0

Do you have MAXIMUM MATCHING on for facebook pixel settings?

Looks like that could be causing the issue since it's new.

I changed the settings to ENHANCED MATCHING to see if that'll make a difference as a temporary solution.

 

Benny2002002002
Tourist
8 0 3

Yes I do have maximum setting on. I thought enhance setting would limit the amount of customer which result in lower sales isn’t it?

stccompanyalwar
New Member
5 0 0

Is there any luck as we are still not getting any sell. Our pixel was 1 year old all setting was done properly it was tracking everything fine prior to 15 th June.

 

BP-Shop
New Member
5 0 0

I tried both "enhanced" and "maximum" and purchase events seem off with both. Really frustrating

stccompanyalwar
New Member
5 0 0

Same for us. Also checked with other paid app. Only session getting created no improvement in conversion.