Group buying is growing in popularity. Merchants simply create and share deals on their store products, and shoppers can share the merchant’s deal on social media with their friends and family. The more people that decide to join the deal and buy the same product as the original shopper, the lower the price on the deal becomes.
The PowerBuy app plug-in on Shopify offers this unique way of shopping. The benefits are numerous: shoppers and their friends and family save money, and merchants increase their brand awareness, reduce marketing spend, and diversify revenue. Forget PPC marketing and secure your ROI with social commerce today!