How to integrate a loyalty program with Lightspeed POS and Shopify?

[unplugged]

I currently use Lightspeed for our multiple Brick and Mortar POS setup and I use Shopify for our ecom.  We have Lightspeed connected to Shopify using Accumula, and everything works pretty seamlessly.   We are looking to add on a loyalty program that will work with both systems as well as our email marketing solution Klaviyo.   Does anybody have some suggestions what will work best for my current setup?

I know some will say just to move everything to Shopify and ditch Lightspeed. I have been toying with the idea of fully leaving Lightspeed and moving everything to Shopify POS, but I have a ton of SKUs and multiple locations so every time I am faced with this, I decide to do it another year. Maybe next year when my contract is finally up, if the costs make sense and there are no solves to my current issues.  On that note, if anybody has made the move from LS to Shopify with my type of situation, I would love to hear the pros, cons and if the move was a headache or worked out pretty seamlessly.

Thanks 

[Sam_Cnet]

Hi @unplugged,

Seems pretty expensive to migrate POS for the sake of loyalty program. LightSpeed, Klaviyo, Shopify all have APIs that can talk to each other through some middleware. 

May I ask you what sort of Loyalty programs are you considering? Also how do you see Klaviyo fitting into your loyalty program? 

As far as pros and cons, that boils down to how well a system is working and the current cost. As the old saying goes if it’s not broken don’t fix it. 

Kind Regards,

Sam

[dljenkins80]

I have the same setup (Lightspeed Retail R for POS and Shopify Advanced for eComm).  Are there any Loyalty programs that will integrate between the two?

[AliceAtMarsello]

Hi there! Yes there there is. Marsello's loyalty program integrates with both LS R-Series and Shopify/Shopify Plus. 😊

[AlexBadhamGathe]

I also am interested whether there is a way to integrate Lightspeed POS loyalty with our online customers via Shopify. I use Klayvio for EDM marketing. 

[AliceAtMarsello]

Hi Alex, look into Marsello for loyalty — we integrate with Lightspeed POS, Shopify and Klaviyo. Marsello is also called Lightspeed Advanced Marketing (it's the same thing, but native in the Lightspeed experience). You can ask your Lightspeed rep about Marsello, or contact us directly. I hope that helps! 😊

[AliceAtMarsello]

Marsello is what you're looking for.

Marsello's loyalty program integrates with Lightspeed POS and Shopify eCommerce, and connects the customer data between the two. You can also run multi-site reports to see how each physical store or online site is performing, and compare. There are some excellent case studies on our website with retailers who do exactly what you're aiming to achieve. Look at Alpha60, HobbyTech Toys, Super Butcher, TennisGear and Pace Athletic for this specific use case.

Marsello has its own email and SMS marketing for those who don't have a provider already, or want to keep it in one place; however you can get an Essential plan (loyalty only) and integrate with Klaviyo.

When you integrate Marsello with Klaviyo, you'll also be able to bring all your in-store data in from Lightspeed into the Klaviyo CDP.