Advertising Tip for Sustainable Businesses

[deannapratt]

Hi everyone!

I operate a digital marketing agency for sustainable businesses and have recently been getting great results using Ecosia advertising (as opposed to Google Ads or regular Bing/Yahoo ads).

Ecosia's user base already has sustainability top-of-mind while they're searching, and the cost-per-click is significantly cheaper than Google. Additionally, Ecosia's click-through rate is reported to be 5x higher than that of Bing itself! Typically you're not able to do much targeting in PPC ads but with Ecosia you're basically guaranteed to be getting in front of an audience that cares about the environment and eco-friendly products.

This is the article I used when I set up my first Ecosia ads: https://ecosia.zendesk.com/hc/en-us/articles/201531172-What-are-the-advantages-of-advertising-on-Eco...

I hope this helps! Feel free to reply with any questions, I'd be happy to help.

Cheers,

Deanna

[gygio]

Hey Can Anyone Help ?

[deannapratt]

Yeah totally, what do you need help with? 🙂

[gygio]

How can I learn Digital Marketing ? 

[deannapratt]

Digital marketing is a huge category to learn. What goals are you hoping to accomplish with digital marketing? I can link a few YouTube videos to you that will teach you a few specific tactics.

[gastton]

thanks for sharing. difital marketing is cool thing for business

[Propelguru]

• Improving the Monitoring Plan-You should always try to focus on the audience your business will benefit from.
• When marketing technology to another business, there are two main types of goal setting: the company and the buyer.
• Voice for Policy Makers-The next dimension to plan for is the buyer. As you consider your environmental considerations, there is a good chance that food processing and customer acquisition are not within the companies that care most about sustainability.
• Often, they are eager to check the box of items such as product, price, and reliability that will make their day-to-day work easier.