Facebook - commerce account Not aproved Error with Facebook

New Member
2 0 7

Hello, I've been struggling lately trying to link the store to my Facebook page.  

I followed all the procedure in shopify via the "sales channel +". the facebook shop and instagram shopping both show as ACTIVE.

But when i open the "customize Shop" and go to the commerce manager page the store show up as Unpublished. And I get a message from Facebook saying:

"shop updates can't be published because your commerce account didn't pass our standard review", no explanations or any other option to know what is wrong or not in compliance with their policy. Some of my products ( simple tshirt) also just got the " Not approved " stamp don't now why? 

What can one do to get the shop working with Facebook and get then to approve/ allow publishing of the store? 

Any help or advise is welcome as i exhausted all the options i could think of. Thanks! 

Facebook and insta both active on shopifyFacebook and insta both active on shopifyunpublished error in facebookunpublished error in facebookError/ no option to publish within the mannager commerce accountError/ no option to publish within the mannager commerce account

Replies 283 (283)
21 0 2

thats good are people able to shop at your store now on instagram?

New Member
1 0 0

Please, send me the contact details if you can. I have the same issue. Thanks You!

7 1 0

Hi Stoat,

I am facing the exact same issues as you and am so angry with FB because they dont even give a detailed reason for rejection that one can identify then and resolve. Since it has been a while that you posted this, was wondering if you have found help to resolve these issues ?


Please let me know.




7 0 1

Aloha I am facing the same issue and I am very frustrated with this  "not trustworthy" issue. You said you  started a campaign to boost the page and finally it was approved.

How long did it take for you to get an approval and how much did you spend  to promote your page? I have been promoting my page and products to increase the traffic and all the numbers have been  increasing. But I just wonder what is specific minimum number of traffic or followers Facebook wants us to have. Please share your experience if you don't mind.


7 1 0
Hi JB,

No, i am facing all issues possible on fb. I meant to say that i am unable
to run campaigns or boost or advertise my page.

Facebook has weird rules and assumptions - it believes that long
established businesses and those with more followers/likes are more
reliable. This is generalising things and as untrue as things can get!
3 0 3

Hi all,

Sorry I haven't been back here to update everyone.

Basically from what I can find out, you need an extensive following to be seen as trustworthy. As of yet I haven't got the FB shop or Instagram shop set up. 

I'm going to look at Google instead and once our store is looking really established then I'll contact FB and ask them for a review. I don't know how many reviews you get, so I don't want to ask until I'm sure there is no reason for them to decline.

Good luck all!


New Member
1 0 0

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12 0 2
I was able to get my shop approved and then my instagram shop approved
after getting the initial rejection of not meeting Commerce Eligibility

One of the main mistakes I made was applying too soon for Facebook shop and
Instagram shopping. Make sure u have at least 50 followers / likes on
Facebook and 100 followers on Instagram when applying for instsgram
shopping. When I first downloaded the shopify /facebook app I was wrongly
advised by a shopify chat assistant to apply too soon and connect

And I found out the hard way that there is a shopify /facebook app
integration problem. As when I downloaded the shopify Facebook app and
synced my products, most of them were flagged wrongly and in the wrong
categories. Yet when I uploaded them manually they were fine. ALL these
product rejections I believe caused my Commerce Account to be rejected
quite quickly.

After 3 months of immense stress and emails and chats with shopify and
facebook I finally realised what to do myself.

Do NOT ask for another/second/final review of your account until all your
products are in green and not flagged. And because this was being caused by
the shopify facebook app I finally just decided to delete the app. But
deleting the app and disconnecting all of it is not enough, I finally
realised that you have to delete the shopify datafeed in the Facebook
Business Manager which was in the data sources section I think. I'm not
sure if you have to delete the shopify pixel but I did that as well.
You then manually upload all your products. Make sure your domain is
verified on the Facebook Business Manager and have an adequate following of
at least 50 people on Facebook and your Commerce Account should be approved.

I hope this information helps someone out there as I went through alot of
mental stress with inadequate help. If you have already applied for a
second review and got rejected again I think the only other option is to
make another facebook business page and do not connect it the shopify app
at all just manually upload the products and you should be fine.

Best of luck. And remember nothing is worth losing your mental health over.
3 0 2
Who did you get in touch with on Facebook to get another approval?
7 1 0

Thank you so so much for this insightful info! I am in the same soup as am sure some more of us here.

@sapphire86 How does one manually upload over a 100 products that one is trying to sell?! That is a jagernaut task. Any other ideas /advices?