We've just opened up www.gardenofsiam.com, we sell handmade home goods from Thailand such as cushion covers, throws, baskets and ceramics and plan to add more products as we go. We support local communities and crafts and do our best to use only locally sourced materials and natural dyes.
The entire website is basically a one-man job with me being behind the computer, behind the camera and behind the sewing machine! If you wonder why the photos look good that's because my main source of income making videos and photos for others.
While Facebook ads is getting us traffic, we're not getting any sales. Maybe I'm being impatient as I've only been running ads on Facebook for 2 weeks and I have a feeling people take their time to decide about these kind of products but on the other hand I wonder: anything wrong with our shop? Are we too expensive, not explaining enough how special our products are? Are we getting the wrong kind of traffic? Do people maybe think we are a Thai restaurant??? This is my first online shop and I am kind of in the dark here...
Any feedback appreciated! Also on how to market sustainable social products!
A few items that may improve your conversion:
- stronger footer can earn more trust from customers
- page loading speed ( I need to complete an audit to provide a point of improvements)
- more inviting landing page with stronger written content
Wow, great job!!! This is a satisfying minimalist-looking site, it resonates with one of my favorite modern outdoor furniture stores. One comment tho is I think you might want to add in some navigation features at the bottom footer let's say your facts or your blogs? Might be more convenient to have it there so it's not too cluttered up top. Also, I think similar to the store I shared you may want to have added in a hook at the start, see how HD Buttercup has a pop-up after a couple of seconds.
Speaking of social media, I think you may want to reconfigure who you're targetting on Facebook or focus more on Instagram? Might find better leads there. I don't think there's something wrong with your site, and it's true maybe your goods are the kind of goods that takes a lot of thinking before purchasing.
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