How can I boost SEO for individual products?

7 0 3

Hello all,

I am trying to improve my SEO for products. I want people to be able to search the name of the product on google and have my product come up.

Replies 3 (3)

1 0 0

Hi @Colebrenton 

If you want your products to come up when people search the name of the product on Google, you need to learn about SEO as well as How to optimize your products for SEO.

To optimize your store and products for SEO, you need to take the steps below:

  • Research keywords
  • Build an SEO-friendly site architecture
  • Do on-page SEO
  • Build link for your website

For the details about optimize SEO for Shopify stores, you can read here.

Hope it helps!


Shopify Staff
603 73 185

Hi, @Colebrenton! Having your products show up on searches is all based on Search Engine Optimization (SEO). What this means is your site can be optimized for search engines like Google to find content within your pages.

To help you with some of the basics on how to optimize your site we have a guide about SEO and a free course. Those will help you get familiar with the concept and how to start the basics of getting your site optimized.

Once you become a bit more comfortable with how SEO works, I highly recommend using Google Shopping as a way to list your products on Google as well. This would be different from SEO in that you can add your items to the Shopping tab in the search engine instead of only relying on your site's optimization.

Keep in mind that if you do want to use Google Shopping, there are instances where you will need to pay for that extra visibility that you're looking for.

Lilith | Social Care @ Shopify 
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Shopify Partner
89 0 4

Hi @Colebrenton ,


Improving SEO for individual products to enhance their visibility on Google is a multi-faceted task. It starts with ensuring your product titles and descriptions are keyword-rich and accurately reflect your product. This helps Google understand and rank your product pages effectively. Additionally, optimizing image alt texts, URLs, and meta descriptions for each product also plays a crucial role. It's not just about inserting keywords; it's about creating relevant, engaging content that resonates with your target audience and search engines.


In this context, SEOPro can be a valuable asset. It simplifies the process of identifying and fixing SEO issues across your Shopify store. With features like SEO audits, bulk optimization tools, and specific recommendations for each product and collection, SEOPro can help ensure your products are primed for better visibility on Google.


Full disclosure: We are the developer of this app. Feel free to reach out to us:



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