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I have read you upload them into files directory?
Or you just upload them to your server and then use the path in excel files when you import the products?
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This is an accepted solution.
Jason here from Shopify Support.
You're on the right track. There're two ways you can upload the images files in bulk.
The first method is through the Shopify admin > Settings > Files. Once there, click on Upload files on the top right corner, then you'll be able to upload the image files directly from your device to your admin. You can then use the images while you set up your store/product. For more detailed information, here's a helpful document going through how to upload image files to your store.
The second method is through a CSV file. The key to make sure that the files upload correctly is to follow the CSV format accurately. Here's a great document going over what content is required for each field. I've attached a sample template for you so you can take a look and make sure your Excel file complies with the format. If you wish to use the CSV method, the image files need to be uploaded to a publicly accessible URL first. This can be from the links you received after you use the first method or any cloud services, such as DropBox and Google Drive. Keep in mind the server needs to be at a decent speed. Otherwise, there's a chance you'll get timeout while importing the file resulting in import failure.
If you run into any issues, or if I misunderstood what you're hoping to set up, feel free to reply back here and I'd be happy to help out!
All the best,
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