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I'm trying to avoid sale items on our website from being fed into google merchant centre or at least being separated out so we can run specific campaigns either advertising sale items or excluding sale items. ANy
I assume you are using Google and Youtube app.
In here, it's not possible to automatically set this up.
But you can setup a feed rule to check if the sales value is not empty, then set excluded destination to shopping ads.
You can learn more on how to do this below:
https://support.google.com/merchants/answer/7450276?hl=en
https://support.google.com/merchants/answer/6324486
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