Solved

How to improve supplier provided product descriptions?

Laurie_Collins
Tourist
11 0 1

Hi there

Do people generally spend time modifying the descriptions provided by the supplier?  They are very poor.  Does anyone cut and paste?  Some direction would be appreciated.

Laurie

Accepted Solution (1)

PaulNewton
Shopify Partner
6275 574 1326

This is an accepted solution.

Shopify has a tool now to help auto generate product description

https://help.shopify.com/en/manual/shopify-magic/product-descriptions 

Though note you should still prioritize and ALWAYS proof read what such tools generate.

 

Business that want to increase the chances of success invest in the presentation of their products. So not just the descriptions but photography , landing pages, etc.

 

It's important to prioritize. ABC analysis can help with prioritize which products to edit first.

The catch is the expense in the learning curve to find what works vs time invested.

And this cost scales very badly if there is a high number of products that need to be described while having still climbing due to inexperience.

 

Some may just tweak the description, others tailor it for specific SEO strategies.

Some also hire copy-editors to specialize every important description, or even a/b test the descriptions.

 

Even if the provided descriptions aren't poor,  a strat is to search those descriptions ,in parts or verbatim , and see if other merchants are just doing copy & paste if so then you want to consider differentiating your products. This search can also help find competitors, track them over time to see if descriptions change or who goes out of business that never changed their descriptions.

 

Things like chatgpt are also now popular for helping to rapidly write content; with it's own learning curve to do so in a way that has a consistent voice of the brand.

 

And that's just for 1 language, localizing the content is then another touchpoint when selling internationally.

 

Good Hunting.

 

 

 

Save time & money ,Ask Questions The Smart Way


Confused? Busy? Get the solution you need paull.newton+shopifyforum@gmail.com


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Replies 4 (4)

PaulNewton
Shopify Partner
6275 574 1326

This is an accepted solution.

Shopify has a tool now to help auto generate product description

https://help.shopify.com/en/manual/shopify-magic/product-descriptions 

Though note you should still prioritize and ALWAYS proof read what such tools generate.

 

Business that want to increase the chances of success invest in the presentation of their products. So not just the descriptions but photography , landing pages, etc.

 

It's important to prioritize. ABC analysis can help with prioritize which products to edit first.

The catch is the expense in the learning curve to find what works vs time invested.

And this cost scales very badly if there is a high number of products that need to be described while having still climbing due to inexperience.

 

Some may just tweak the description, others tailor it for specific SEO strategies.

Some also hire copy-editors to specialize every important description, or even a/b test the descriptions.

 

Even if the provided descriptions aren't poor,  a strat is to search those descriptions ,in parts or verbatim , and see if other merchants are just doing copy & paste if so then you want to consider differentiating your products. This search can also help find competitors, track them over time to see if descriptions change or who goes out of business that never changed their descriptions.

 

Things like chatgpt are also now popular for helping to rapidly write content; with it's own learning curve to do so in a way that has a consistent voice of the brand.

 

And that's just for 1 language, localizing the content is then another touchpoint when selling internationally.

 

Good Hunting.

 

 

 

Save time & money ,Ask Questions The Smart Way


Confused? Busy? Get the solution you need paull.newton+shopifyforum@gmail.com


Problem Solved? ✔Accept and Like solutions to help future merchants

Answers powered by coffee Buy Paul a Coffee for more answers or donate to eff.org


Crowly
Shopify Partner
62 3 3

Shopify's integrated AI description writing is excellent. If you're looking to test multiple descriptions in an automated fashion, checkout our free Shopify App Crowly.

It'll allow you to automatically generate and optimize/AB test your products' pricing and descriptions very quickly. 

Link here:
https://apps.shopify.com/crowly

If you have any other questions feel free to shoot me an email.

Would also love some feedback myself 🙂

 

All the best,

-Ethan

Convert more customers with AI-powered, automated conversion rate optimization.
️ Free plan now available!
https://apps.shopify.com/crowly

eComInsider
Shopify Partner
157 16 36

Yes, it is customary for online store owners to edit the product descriptions given by the supplier. This is because the supplier's descriptions may be insufficient, erroneous, or not optimized for search engines, which can severely effect your website's exposure and sales.

Some individuals may opt to clip and paste the descriptions, but it is normally encouraged to tweak them in some manner to make them unique and more enticing to your clients. This might involve adding new information, utilizing your own language and tone, and emphasising the unique features and benefits of the product.


If you are short on time or resources, you may want to explore employing an app or service that may help you automate or speed the process of revising product descriptions. However, it is crucial to guarantee that any automatic alterations still result in high-quality and original content for your website.

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claricelin
Shopify Partner
146 18 30

Hi @Laurie_Collins 

If the descriptions provided by the supplier is poor, it might likely affect the conversion rate of a shopper landing on that page. Some suppliers do a good job; some don't

 

Let's say, if you decide to run ads for those products for suppliers that have poor description, that might not help conversions if the shoppers aren't convinced by the description.

 

I've worked with clients who were trying to run Google Shopping ads for suppliers that had poor images and it was a total waste of money.

 

In general, to successfully drive traffic that turns into sales, the onus is also on the store owner to do their best to convince shoppers to buy.

 

Also, if you are not the only store owner who is getting the products from the suppliers - if everyone has the same text, the shopper is more likely to go with the store that is offering the lowest price or most trustworthy.

 

On the Google side of things, if your product description is the exact duplicate of other online retailers, and the other retailers have a longer/established online presence, your pages are unlikely to outrank them.

 

I created a recent video about using ChatGPT to give some inspiration for upgrading product description. Maybe it might give you some ideas to speed things along.

 

 

I help store owners to double their traffic and sales by getting on Google and YouTube page one. Check out my YouTube channel for more tips and tactics to drive traffic and sales ➤ https://youtube.com/claricelin

Download my Shopify Marketing Guide to learn both FREE & PAID ways to drive visitors to your store that convert into paying customers. ➤https://claricelin.com/shopify-marketing-guide/