New Store No Sales

[L3GEND007]

Hi,

I've recently opened my store www.gametimefashion.com however I'm yet to have any sales? Any advice? 

Regards

L3GEND

[Dan-From-Ryviu]

Hi @L3GEND007 

Recommend you add item dimension for each product and add more information about your products as you can. 

[Lana]

Hello, @L3GEND007!

Thank you for sharing your store link here.

I was having a look around, and first I just wanted to highlight some of the wins on the store as you really have done a great job:

• I love the look of your custom logo, it's simple, eye catching and very relevant to the products.
• You have a great variety of products which is likely to appeal to more people from the gaming community if you go beyond just clothes, i.e. the collector's items.
• The homepage is very nicely put together and the store is overall super easy to navigate.

Here are some opportunities I discovered:

• The overall aesthetic of the store is dark/neon blue and red, and it would be good to stay consistent with that by changing the background color of the last section of the homepage which features Trending products. I recommend changing it to match the color of the rest of the homepage.

• Breaking the Everything else collection into more specific collections. While I was browsing this, I found that it included figurines, PC accessories, room decor etc. - and so to take advantage of the variety that you offer, you should break these items into their own respective collections to further simplify navigation, but also give customers a better feel for what you offer based on the menu. You could even have a menu item such as Accessories, and add other categories as sub headings in a drop down underneath the title by following these steps here. 

• At the very bottom of your website in the footer, you can see Powered by Shopify. To further solidify your own brand, you can remove this by taking these steps here.

Once you have all of that figured out, let's look at how you're getting customers into your store.

Have you done any advertising for your store so far? In case you haven't already, you can check out the integrations that we have with Google Ads and Facebook (Meta) Ads that will allow you to create and run campaigns straight from your Shopify admin. Below, I have courses on both:

• Google Ads Course
• Facebook (Meta) Ads Course

Once you start running ads, you will see your traffic increase - and potential sales will come based on how this traffic is received. 

An idea to encourage customers to checkout and increase conversions on your store is to offer some sort of incentive, such as a discount for new customers. You can have a look at how to create discounts in our help doc here.

For other tips and ideas, you should have a look at our Shopify Blog article on How to Make your First E-Commerce Sale.

[L3GEND007 · Accepted solution]

Thank you so much for your advice Lana much appreciated.