Should I combine product variants for better Google ads performance?

Should I combine product variants for better Google ads performance?

ant1288
Tourist
13 0 3

I have been carrying this product for a while and its done well with google ads and my store in general. I was wondering your thoughts on if I should combine it as one product since its the same item just different colors and sizes. Do you think it will succeed as well as it does as individual items on google ads? I figured I would take the description from the top performing one and make sure thats the exact description for the new item with multiple variants. Any suggestions or input would be much appreciated!

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Reply 1 (1)

luiscfer
Tourist
7 0 2

Hi @ant1288 

By what I see in the picture, sure, you can combine it in variants of a variable product. In terms of advertising, I think that we always win if we condense the various variants of the same product onto a single page. Just bear in mind that the description should highlight the various possibilities that you offer.