Why does my own site refer a large portion of direct traffic?

Why does my own site refer a large portion of direct traffic?

davidfoster1983
Shopify Partner
27 0 2

 

Hi all,

 

I have noticed a large portion of direct traffic is showing as referred from our own site, for the period I was reviewing Nov/Dec/Jan, this accounted for 44% of total direct traffic and 22% total traffic - is this normal or is there an issue here creating additional sessions or inaccurate session reporting? 

 

Any advise welcome. 

 

Direct Referring URL.PNG

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