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Why most of my facebook ads traffic is considered as a direct source ?

New Member
2 0 2

Hello everyone ! 

I'm facing a huge problem. Most of my facebook ads traffic is considered as a Direct source and not Social source. Do you know why ? 

So, I have less orders on Facebook Business Manger than on Shopify. For example, yesterday, only 28 orders were tracked on Facebook but I had 42 orders on Shopify. 

I can not analyze properly my campaign which adset is working or not. 

Thanks for your help 🙂 

Replies 3 (3)
4 0 1

I am having a similar problem.  Up to 50% of my sales are "direct" and I am only advertising on Facebook (with Pixel installed via partner integration).  Sorry I can't help you - but hopefully someone will reply to this thread who can.

New Member
2 0 1

Did you manage to find a solution to this? I'm experiencing the same problem. 

New Member
1 0 0

Having same issue. Did you find any solution?