Hello everyone !
I'm facing a huge problem. Most of my facebook ads traffic is considered as a Direct source and not Social source. Do you know why ?
So, I have less orders on Facebook Business Manger than on Shopify. For example, yesterday, only 28 orders were tracked on Facebook but I had 42 orders on Shopify.
I can not analyze properly my campaign which adset is working or not.
Thanks for your help 🙂
I am having a similar problem. Up to 50% of my sales are "direct" and I am only advertising on Facebook (with Pixel installed via partner integration). Sorry I can't help you - but hopefully someone will reply to this thread who can.
Connect your PayPal account to allow your customers to checkout using the PayPal gateway a...By Ollie Jul 28, 2022