How do I install event snippets from Google ads in Dawn theme?

georgeglossop
Tourist
4 0 3

Can anyone help me install event snippets from google ads? I have installed the google tag on theme.liquid but i am unsure where to put the event snippets, google are no help. 

I want to set conversion goals for "add to cart" "checkout" and "Purchase" each have their individual snippet but not sure where they go. many thanks

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