Does changing the default language affect SEO rankings?

1 0 0

Hi all,


we are currently switching from WooCommerce to Shopify. Our Woocommerce store is in German and translated to English. So the domain strcuture is for the German Version and for the English version. As the link structure will change with the switch to Shopify, I wanted to take the oppotuinity to switch the default language, as this would make our lives easier.


Will we see an impact on our SEO rankings, as the home page is now English instead of German?


Thanks for your help!

Replies 2 (2)

Shopify Partner
285 19 83

Hello @Maxi_EHB ,

We are Transcy - a powerful translator and currencies converter.


When you switch your website to English, Google will treat it as an English-language website and may rank it differently than a German-language website. This means that you may need to work harder to optimize your site's content and structure to ensure that it ranks well in English-language search results.

However, if you use hreflang tags correctly, it can help to indicate to search engines which language and country versions of your site should be shown to users based on their location and language preferences. This can help to ensure that your site is ranking well for the correct language and country versions.


Hope this can help, don't be hesitate to contact us if you need any further support. Please hit the Like Button or mark this as Accepted Solution for us, it encourage us a lot. 


Have a nice day,

Transcy team.

Transcy - The #1 Translation and Currency Converter
- Was my answer helpful? Please hit Like or Mark it as solution!
- Get in touch with us: App Store | Blog

Shopify Staff
632 91 154

Hey @Maxi_EHB, use Markets for this - rather than Settings > Languages. By choosing the default language in your primary market, you dictate what is the default language at So you could, for example, have a store default language of English in Settings > Languages - which governs the language that you enter content in admin with and what language you translate from - but have German as the primary market default language. So you need not change your URLs.

To learn more visit the Shopify Help Center or the Community Blog.