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How to improve store speed

12 0 3


I'm looking for suggestions to help me improve my sites speed. Current score 25. I've tried using the google speed test but I don't understand the results or how to fix them.

Any suggestions are appreciated,


Statement Horse Tack
Replies 6 (6)
Shopify Partner
2881 399 1750

Hi @Tiffany21,

I am Victor from PageFly - Page Builder and I would love to share with you my recommendations based on my conversion rate experience.

We all know that page speed affects every business metric you care about. It can win sales in a blink of an eye or turn visitors away quickly and for many years in the e-commerce CRO field, I have some solutions.


1. Understand generally the performance scoring 

This article above helps you to understand that Google provides how page speed insights create its score. You can see in this article how the score is calculated and you will be provided all links to all the metrics. The PSI calculates the score based on the universal average for user connection loading time/ speed and it's the global average.

Make sure you read this help documentation from Shopify about page speed optimization

2. Use other tools to measure 

You can consider other tools such as WebPage TestChrome DevTools; Mobile-Friendly Test 

3. Optimize image loading times

For MacOS, you can use the ImageOptim; for the Window OS, you can use the PNGGaunlet

4. Convert images to the next-gen format

Page Speed Optimization Best Practices For Your Website 2020-09-28 17-50-06.png


5. Minify files

You should reduce page load is to minimize HTML, CSS and JavaScript files:

6. Defer unused CSS

Prioritize above-the-fold content (Lazy load) When using the Lazy load, customers don't have to wait to access the page and the images load as they come into view.

You can use the Lazyload plugin or PageFly - page builder not only helps you to build responsive pages but also provides the Lazyload function as well.


Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate. 

If you feel my answer helpful, like it or mark as a solution. Let me know if you have any questions. Cheers!



If you find it helpful, please let me know by giving it a like or marking it as a solution.

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.

Check our Back-to-School Marketing Ideas of Best Platforms To Sell Online. 

4 0 4

Hi Syed! We need help too! Our site is:

We used to have a Debut theme developed by Shopify, and in the middle of last September we bought a Streamline theme in order to optimize the store. Our main goal is to maximize conversion rate through a flexible and faster site. Until now, we completely failed with our objectives. 

Our concern is mainly to improve Page Speed, so therefore we can increase conversion rate.

We used Google PageSpeed Insights to track EcoBasics page speed, and we noticed a worst performance since we installed the new theme. Even, we deleted some Apps that were impacting the speed (ex. Multipixel, Sticky AddToCart). Likewise, we detected two error in Javascript that we did not experience before (related to FB pixel):

What would you reccomend?

Shopify Partner
319 48 151

Hi Tiffany,

Aibek is here from Growavelabs Agency:

You have done a great job with your shop. 

There is a few things when I analyzed briefly your shop: - critical error with Chargify app, that affects drastically your shop. 

Because of this error, pagespeed and lighthouse don't give correct results. 


We can help you with that, our agency provides free optimization for Shopify Stores. 


If you're interested fill out this form, and we will provide you full support with this problem. Link you can find here:



We Speedimize your store
Have a problem with speed performance, send me email here:

If our advice was helpful please LIKE or ACCEPT SOLUTION
13 0 1

You can improve store speed by compiling the landing page. Make sure your images must be of less size and perfect for your store. It will surely help you.

New Member
1 0 0


I'm looking for suggestions to help me improve my sites speed too. Current score 43.

Any suggestions are appreciated,

Thank you!

Shopify Partner
12165 1885 2422

Hello RespilonUS,

You need to work on your website performance’s speed. Low mobile page speed may kill your traffic and affect your conversion.

In order to Improve website speed we need to:
- Remove unnecessary code on a high priority basis.
- Compressed images or Defer offscreen images.
- Web Pages need to be Minified.
- Reduce JavaScript execution time
- Minimize main-thread work
- Beware of excessive liquid loops
- Decrease thumbnail image size
- Weigh the benefits of installing another app

By fixing these issues, your website speed score can definitely improve. For more details please check and select the plan you wish to select - 

If anything is missed out or unclear then don't hesitate to ask
Thank You!

Please Like and Accept Solution. Free website audit to grow your business Chat on WhatsApp | Email: | Skype : oscprofessionals-87 | Hire us | Expert Site Speed Optimization | Performance Site Audit | Shopify Private App | Custom Theme Development & Modifications any Shopify Theme | Shopify SEO | Digital Marketing