I recently launched my online store of handmade custom printed activewear. I've been having lots of traffic from organic, direct, FB Das, Instagram Ads, etc. and average of 50 a day (launched a month ago). About 2-3% of visitors have added to cart. Average time spend on site, about 1 to 2 min. Average pages visited: 2. BUT NO SALES!!!
We have been running following ads continuously:
All set to conversions and event triggering: Add To Cart
1- FB and IG ads to website visitors last 28 days (excluding collections and product visitors), goal = Brand Awareness with unique creative to build trust and get to know our brand
2- FB and IG ads to website visitors last 3 days (excluding collections and product visitors) goal = Brand Awareness with unique creative to build trust and get to know our brand
3- FB and IG ads to collection/product visitors last 14 and last 3 days. goal = retargeting visitors who have show interest in our products. unique creatives, single images
4- FB and IG ads to Add to Cart visitors last 14 and last 3 days. goal = get them to make a purchase. unique creative with Intro card and product carousel, including discounts, free shipping, etc.
here some examples of the Ads images:
Would anyone take a look a my store, FB and IG pages to see if there is anything really wrong or that needs urgent improvement?
Strename: HIG Activewear
I don't have much experience in ecom so I'm just replying as a fairly experienced buyer (ha!),
I'd say the first think I noticed is the low res in some of the photos, especially the banner on the front page.
Also, $60 is quite high for a brand where the website shows no social proof, and I'm a cold lead. The designs are unique but they also look like they won't be of a quality I would pay $60 for. I've bought Tommy Hilfiger leggings for about £15-£20 and Calvin Klein goes down to about that price also.
The ads themselves seem quite professional, but the website doesn't quite match them.
I seen your website. According to my experience at shopify.
Here is some thing i found your website is not good in are:-
Although your products are very good but the description you written for them are not to the point and not effective.
And this may be the main reason for not getting sales even after getting traffic.
So to solve this problem i suggests you to use "Descrii" app on shopify store.
Its an auto description generator app,the description generated by it is to the point, very effective and even high with SEO.
I am using their service and very much happy to use Descrii. So i recommend this to you.
Hope i helped you.