Hope you are doing well.
Very nice idea. And a very creative approach. I went through your website and it was really good.
However, I must say, the COCK is too big for mobile phones. And it'd really be great if its size is somehow reduced. (I am talking about the Brand Logo)
I'd suggest, you better use some other theme. It's a very nice idea of yours and it really can be a hit soon.
The home page should be modified as the image layouts are not proper.
Secondly, there's one more shortcoming: Product Descriptions are not proper.
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Hello @Cocksonsocks, I hope you are doing well! here are some suggestions that you can work on:
- The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Instagram Feed.
- You need to engage your visitors coming to your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a chatbot to make sure you never lose any of your customers. You can add web push notifications which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
- Make your store easy to navigate. Add a sticky header menu.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest trying out the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!
This is PageFly. I would love to provide my recommendations for your store base on my CRO and Design experiences.
I must say that your store has good things:
1. Home page
1.1 Show more product types on the home page
Showing store's collections is pretty good. However, I highly recommend you should show the products of each collection with key information such as product title, price, CTA buttons, etc
1.2 Add testimonials
People love proof, especially when they visit a store and see many good reviews, they will be willing to shop! So you should add testimonials/product reviews to your store. They can be placed for each product or even a review collection on your home page. Check this guide to know more about its benefit and how to make it effective.
1.3 Display social media
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly update the feed.
1.4 Have direct links for the "Return Policies" and "Shipping info" on the footer
2. Collection page
I take this page for example https://cocksonsocks.com/collections/dyed-cotton-socks
2.1 Have secondary hover images for the product list
I recommend you should add a secondary hover image. By adding secondary hover images on each product image, customers can see a different image of each product, and this provides more information as a visual aspect for customers, and this also helps them to compare different products in a collection.
2.2 Have color swatches
Color is basic and important to be a variant of a product. By giving customers visible colors, they don't have to wonder or even find because some customers just focus on the image and they see only one color you provide there.
2.3 Add rating stars for each product
What helps you to build your store more easily is a page builder. It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly. I also have a post to review one of the greatest stores so you can check to get more insights here.
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!
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