Feedback on my store please

[shannabyrd]

I would love to get some feedback on my store. I am still working on designing new products. I want some serious feedback before spending in money with marketing. 

Thank you

www.shannonaliciallc.com

[MS-WEB-DESIGNER · Accepted solution]

Dear @shannabyrd 

Congratulations for your store!

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

• Mobile Speed Need to Improve, Currently 15-25

• Add favicon
• Have a clear header bar to help users locate the products they're looking for. Example of Good Header
• Add Custom Slider(Hero banners) with Call to Action
• Balancing color, font and images etc.
• Overall Font, Color, Spacing, Alignment need to adjust - Make your store well-organized, neat and visually appealing and add to the user experience.
  
• Add Trust Badge
• Highlight your USP
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
• Featured Collection - Add all the top featured products on the homepage so users know the type of products you're selling on your store.
  
• Add Featured / Bestseller products at home page - Engage your customers by letting them know the bestseller products on your store.
• Add Sticky Buy now or add a cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer in your store.
• Add Promotional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
• Product page layout needs to improve.Example of Ideal Product Page
• Do on page SEO

[shannabyrd]

Thank you so much. 

[shannabyrd]

I have been making the changes you recommended. What is USP Human Touch?