Feedback on website

[Paula13]

Hi Ive been working on my site - www.emmiegrace.co.uk - a jewellery and accessories boutique - and would appreciate any feedback on how it looks and what could be improved. 
thanks 

Paula 

[oscprofessional]

Hi @Paula13 ,

I just reviewed your store. I think you should do some improvements on your store also.

Fixed Header: You can create a sticky header. Sticky header is something that remains fixed to the top of the website, and is visible even when you scroll down. It gives a better navigation experience to the user.

Design of Homepage: Homepage designs guides your visitors around your website. Homepage content should be strategically decided. You can add more sections on home page such as ‘blogs’, ‘Top selling products or best selling products’, ‘New arrivals’, ‘offers & discount banners’ to engage users. Also, Include trust indicators on the homepage.

Favicon: Add a favicon on the homepage. Favicon is like a miniature logo representing the company which helps user to remember the brand website much easier and gives a brand awareness for the company.

Product Page: Product page formatting could be more organized. It should be nicely spaced so that buyers find it visually appealing. You can display the extended details using tabs rather than a chunk of text. Think about how you can concisely convey and highlight the most important information.

Put Effort Into Online Reviews & Social Proof: Social media Makes your visible and it expands conversion such as Facebook, Twitter, Pinterest and Instagram are great platforms for marketing and connecting with customers.

Live Chat Support: A website with no live chat is like a store with no sales assistant. Start a conversation with your visitors and turn them into happy customers. So integrate live chat support on your website.

I hope my feedback will help you!!! If you have any questions, don’t hesitate to ask!!
Thank you!!!

[KhushiSharma]

Welcome to the shopify family.

Visited your store, you are doing well but there are so many much elements which you need to keep in mind so that your store will earn more profit and the customers will also get satisfied.

Humans are visual creatures. We process images in 1/10 of a second and understand visual information 60,000 times faster than words. With this natural tendency towards visuals, product images make a strong, immediate impression on buyers. It’s critical to use clear, high-resolution photos that highlight the products’ details to quickly attract buyers without losing their attention.

Show multiple angles of your product with photos so buyers can fully imagine the item and are aware of all of its details. Unable to see the product in-person, buyers will feel more secure with their online purchase if they have a complete visual understanding of the item.

I want to tell you about the application Descrii, description generator.

Product description yielded by Descrii are seamless like those written by Human Copywriters and rich to highlight important features.

Hope you like it. Link is here -

https://bit.ly/descrii-premium

[Fayzmo]

Hey @Paula13,

I checked your store, which looks neat and simple. I though find it not interactive enough, which might lead to a high bounce rate. Let me share with you some pointers: 

1. In your homepage, I would suggest highlighting a few more collections (Featured Product, Best Seller, and New Arrivals) and keeping some testimonials as social proof as well. Keep in mind that the homepage should be engaging customers, but also not too cluttered which might make your customers bounce off.

2. An appealing but simple “Above the fold” web design - The banner seems a bit blurred, so I would suggest you adding a more high-quality image. Also, add:

• An eye-catching headline (About latest collection/big offers) - This should target your ideal audience.
• One-two brief sentences defining what your store stands for (drop in prices, high quality, special offers, free shipping or any other value proposition)
• A strong call-to-action button which should stand out from the surrounding design.

3. Footer Menu: The footer is an important part of your website because it is displayed on each page. As per resources, some stores have observed up to a 50% increase in conversions when they optimized their website footer design with specific goals. So it can help in improving credibility to your store, and as a result in conversions by updating your footer menu with following details:

• Website Navigation: The product catalog is broken down into different collections & categories, a simple call-to-action on customer support/forms that try to convert website visitors to newsletter subscribers.
• Website Technical and Legal Information: Terms and Conditions, Refund and Return Policy,
• FAQ: Answer some of the most common questions customers have related to your products, payment, shipping, return, and refund.
• Security & Credibility: Showcase your awards, security certificates, and badges to demonstrate to visitors that your website is trustworthy.
  

4. Add product description: Keep the product description short and crisp, it should convey who it is for, what it does, and how it can be of value for the visitor checking the product. It would be better to have the description in bullet points so that visitors can read and digest them quickly.

5. Build confidence by using social proof: Social proof comes in many forms. They can be reviews, trust badges, customer testimonials, videos, ratings, etc. Customers are more likely to trust you when you have social proofs that establish you’re a reputable brand other people are already buying from.
------> Reviews: Nudging customers to give brief product feedback is the easiest form of social proof. Get more reviews in your products, this is for shoppers to gain some confidence in buying from your store. To know more about how to ask for reviews politely, you can read it here.
------>Add trust badges and trust seals: One of the easiest things you can do to make your e-commerce site more trustworthy is to add trust badges, this will make them feel more comfortable making a purchase. You can read about it here

6. Adding badges (like Sale, Trending, Low In Stock) can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalized stickers on products will help grab attention of customers easily and nudge them to purchase. Try out ModeMagic, they offer free custom badges, or you can create one in ease.

7. Add an About Us page: What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand, making a strong impression on curious customers. Read this blog on the potential of About Us page: https://www.shopify.in/blog/how-to-write-an-about-us-page

8. Resourceful guidance & help: Not having support or not having adequate information is a huge frustration for a lot of online buyers. Consider adding a chat plugin to your site for people to contact you while they are shopping.

Hope these pointers help.

[Growave]

Hi @Paula13 !

Welcome to Shopify and I wish you good luck!

1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
3. Social proof - an incredibly powerful sales and lead generation tool. 
4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
5. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
6. Add a favicon
7. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
8. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
9. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
10. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
11. The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)

12. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.