Have seen your store and here is my view:
- Your banner isn't having a CTA button, and the text can be hard to see.
- Add the Featured Products section on your homepage.
- Move the email registration section to the bottom of your home page.
- Create the sticky bar on your page, don't waste space for only this announcement.
- All the banners have to have CTA buttons.
And in my opinion, you can try to create an Instagram gallery and tag your baking ingredients products on those photos.
You can see an example:
If you want to create one, check out this app: Shoppable Instagram Gallery
- Add live chat support to have better customer service.
- I don't any discount events. You can try to have one. The discount event will increase your sales faster.
Hope this helps!
I'm Richard - CRO Expert at PageFly Page Builder. First of all, congratulations on your store. So I've checked this product page of yours and I have a few feedback on it, and I hope it helps
Firstly, your menu bar could be more diversified to optimize your product page. You have some essential tabs: Home, Shop. I would suggest you add some more tabs such as: Contact us, featured collections, FAQs, or even product categories. That will make your customers to get to know you better. Therefore, their buying journey is much more enjoyable.
Secondly, the search bar is a little bit hard to see. The use of only an icon, its size, and nearby competing elements impact the field’s visibility.
2. Return Policy
Customers get hesitated to shop online because they are not able to fully see, hold, or test a product before buying it. Return and exchange policy should be findable on product page.The actual return policy, in particular the duration and the payment of return shipping, is highly impactful to site conversions. However, you should take extra care to make your policy easy-to-read and clear for customers.
I can see you invested in your product images, which is good. Your image is high quality, "in scale" and show fully products from various angle. However, it could be more optimized by switch to a slide show.
4. Use Delivery Date
Once purchase decision is made, buyer is excited to get you product on their hand as soon as possible. When viewing “Standard Shipping — 3 business days. Get it by April 4th”, visitor get the urgency to make the purchase.
5. Product description
The information provided through product descriptions is an essential element for most users in the process of finding a suitable product. It should be eye-catching and attractive. Otherwise, it will make customer tired and skip the details. Consequently, that might cause troubles for your business. There are some factors you can consider:
If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!
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Hi there! Maggie, Shopify Expert here 🙂
Your store looks very enticing, and I love you have a specific niche.
I recommend optimizing the hero image - make sure to add a CTA [Shop Now!] text or a button in the image and link it with a relevant collection or a product. This way you’ll invite people to browse your collections, improve the time they spend on your website [important for SEO] and reduce the bounce rate.
Consider also moving the Collection List right below the hero image and above the newsletter sign up box:
Showing products first will help you with sales, and newsletter sign up is a secondary element, that's why it can be featured at the bottom of the page. It would only make sense to show it in a primary position as you do now, if your website's focus was on growing your mailing list, and not on selling online. Hope it makes sense.
Your About us page is authentic and builds trust, perfect.
Consider also adding more sub-collections; currently all your products are in one collection "Shop" meaning that your visitors have to scroll through six pages and do the hard work themselves of finding the product they want:
This can actually affect your sales, as it's considered a bad user experience [UX]. Consider splitting the products into further categories, like Linen, Baking ingredients etc. which will help your visitors navigate to the right products quicker, find the one they want and quickly checkout with the least amount of effort. In web design, the fewer clicks the user has to make, the bigger the chance they will convert. That's why simplifying the navigation and adding a one-page checkout can dramatically improve your sales.
Check also your website for any broken links - when I clicked on the Instagram icon, it opened on an error page:
Here's how to find broken links: https://youtu.be/WyqZM3ED208
Here are a few guides that might help:
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Rock Paper Copy
Shopify Expert | Ecommerce SEO Wizard