I think you are missing an incentive for people to buy. It could be a first-time purchase coupon or a free shipping bar. Adding a welcome popup is a good idea.
Also, many shoppers come and add items to their cart but leave your site without purchasing. That leaves your money on the table. You can consider adding an exit-intent popup.
If you are looking for an app to help you with popups and email, you can check out EngageMessage.
Wish you good luck with your business!
No worries, it's always hard in the beginning. You have a good start and I'm happy that I can help!
This is how the exit-intent popups work: a shopper visits your store and adds an item to the cart, but moves the mouse to close the window or switch to a different browser tab, the EngageMessage app will identify it as an exit-intent behavior and a pop up will show. The pop up shows "Don't go, how about a 10% discount?" and asks for the shopper's email address. Then the app will automatically send a coupon with an auto-generated coupon code to the shopper's inbox. You get the customer and you can keep in contact with the customer.
I can also explain how the free shipping bar works, just send you a direct message.
You should never use entry pop-ups. They do more damage to user experience than just about anything other than load times.
And exit pop-ups detract from an online brand’s credibility. They make you seem needy and insecure.
Ethan Zuckerman, the creator of the pop-ups apologized in 2014 for creating “one of the most hated tools” in online marketing.
Entry pop-ups break the flow that is happening as someone is entering your site.
You’re putting up a barrier between your visitors and the information they’re seeking.
It's bad for the web, it’s a bad marketing practice.
The fact that pop-up blockers are built into many browsers confirms this. After market ad-block extensions are further proof.
Get rid of the pop-ups and force yourself to build a stronger, healthier content strategy.
You've got a lot of options in the navbar and the more options you give the less likely it is that I'll make a purchase. It might be better to move at least half those to the footer.