Get better traffic, more newsletter registrations and higher conversion rate

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Hi guys,

I am running my online store since a year and was so far pretty much focussing on the design part. Now that Shopify offers an own Email Marketing I wonder what I could do better to get more traffic and a better conversion rate. I am a newby...ususally working in the field of design. I would love to have your feedback!! What can I do by myself without engaging an agency or expert?

This is my store:

Best, Jorinde